Lincoln is the luxury division of Ford. One of the oldest automakers in the United States, the company specializes in producing executive sedans, luxury crossovers, and large SUVs. The company primarily competes with Cadillac, and it comes as no surprise that the two companies have traditionally attracted similar clientele. Recently, Lincoln has been trying to diversify its lineup, with fresh, new vehicles that take advantage of emerging trends, while still retaining its straight-laced, sophisticated image.
This list will compile all of Lincoln’s cars, concluding with an overview of the brand’s reputation in the eyes of consumers.
10 MKZ ($36,750)
Lincoln’s entry-level sedan, the MKZ is a compact sports car through and through. It comes loaded with a 400 hp V6 and dynamic torque vectoring. The car gets decent gas mileage and is fitted with a sweet interior, along with options like a panoramic moon roof and genuine leather available for the Reserve model. AWD is optional, and the MKZ is one of the many models produced by Lincoln that features the company’s Pilot 360 safety system.
For a few thousand more, drivers could opt for a hybrid version, which increases the mpg to up to 42/39 city/highway. It is the only sedan in the company’s lineup that offers a hybrid option, and it is only available in the high-end ‘Reserve’ trim.
9 Continental ($46,305)
A classic car from Lincoln’s golden days, the Continental was revived in 2016. A big car with lots of standard features, the Continental prioritizes comfort above all else. It still features a 3.0L turbocharged V6, with an upwards of 400 hp, however, this can be upgraded to a twin-turbo engine.
Inside, it’s a mix of new and old. The car is decked out in beautiful leather and wood accents, but with a modern infotainment system and an optional heads up display, among other tech features. It is the only sedan that has a ‘Black Label’ counterpart, a premium trim level with a slew of exclusive perks and features.
8 MKC ($33,995)
A compact crossover, the MKC is the least expensive vehicle in Lincoln’s lineup. It may lack some of the refinement seen in higher-end models, but it still has appealing qualities.
It boasts tech features, like a Wi-Fi hot spot and Alexa integration. The MKC also has adaptive suspension that can be alternated between normal, comfort, and sport.
7 Corsair ($35,945)
Sitting between the MKC and the more expensive Nautilus, the Corsair is new for 2020. Slightly larger than the MKC, the Corsair is marketed as a more urban-centric crossover. The engine isn’t the most powerful, though the 2.3L I-4 does boast 245 hp. Lincoln claims that the Corsair has 4-wheel independent suspension, which they say improves ride quality.
A plug-in hybrid option is available, sold under a trim called ‘Grand Touring,’ though there’s no info yet on its MPG. The Corsair gets decent mileage on its own, with 22/29 city/highway.
6 Nautilus ($41,40)
Originally called the MKX, Lincoln adopted the name ‘Nautilus’ for the 2019 model year. A midsize SUV, the Nautilus features a panoramic sunroof, a 2.7L twin-turbo V6, and a modern infotainment system with push-button gear selection. The Nautilus sports 70 feet of cargo space with both rows down, with options for Venetian leather trim with massage features. These two interior features are available as options across all of Lincoln’s cars.
5 Aviator ($51,100)
Sold as an upscale alternative to the Ford Edge and Explorer, the Aviator is new to the 2020 model year. The Aviator is standard with three rows of seating, and a 3.0L 400 hp V6. An even more powerful hybrid option ups the ante with over 494 hp, thanks to an electric motor working in tandem with a twin-turbo engine.
Inside, the Aviator is sleek and modern, with a big infotainment screen, optional heads up display, and a total of 78 cubic feet of cargo space with all the rows folded down. The Aviator comes standard with rear-wheel drive, though all-wheel drive is also optional.
4 Navigator ($75,825)
The king daddy of all Lincoln’s SUVs, the Navigator is a beast of a machine. Big, luxurious, and with no expense spared, the Navigator is considered by many critics to be the best large luxury SUV on sale today. A 450 hp twin turbo is capable of pulling 510 lbs. of torque, while optional 4x4 transmission allows it to tackle difficult terrain. The Navigator features drive select, allowing the driver to select a mode based on the terrain for optimal drive quality. Inside, there’s lots of room for all three rows, with plenty of amenities that makes any road trip all the easier. But it’s not just passengers who have all the fun, as the driver can pick from a range of customization options that tailor the infotainment system to their liking.
3 Black Label
A new ultra-luxury trim that is available on the MKC, Nautilus, Aviator, Continental, and the Navigator, the Black Label is less of a package and more of a lifestyle. In addition to a wide range of interior options, Black Label also enables the driver to access a variety of exclusive features, including a mobile showroom, exclusive deals at fancy restraints, and VIP service coverage. But what really stands out about Black Label are the ‘Themes,’ interior paint and color schemes with their own personalities. For the Navigator, these include the Chalet theme, which decks the interior in bold, modern whites and dark wood trim. Destination, with warm browns and crisp cherry, and Yacht Club, with a mix navy-blue and ivory.
All of this comes at a price, of course. For example, the Black Label Navigator costs $96,770, over twenty-grand more than the base model. Lincoln, however, feels that the price is warranted, considering all the exclusivity that the Black Label boasts.
2 Fleet Cars
Lincoln has a rich history as a provider of upscale fleet cars, thanks in part to the success of the Town Car. Renowned for its longevity, the Town Car can still be seen today in cities all over the world. But while the Town Car was meant to last a while, their days are limited, since Lincoln discontinued the model earlier in the decade. Luckily, Lincoln still has a fleet division, with every one of their models offered for use by companies of all types. Given how popular the new Navigator is, we’d bet that it’ll become a regular at weddings and proms from here on out.
1 Reputation
Despite being one of the most trusted names in the American luxury industry, Lincoln has struggled to redefine its image to compete with more popular European counterparts. As with rivals Cadillac and Buick, Lincoln gained an unpopular reputation as a company that made cars for seniors. Thankfully, though, the company seems to have finally hit its stride. Lincoln’s newest models feature sleek, modern designs that emulate the design concepts of European models. Their prioritization of crossovers and SUVs over sedans is another important step, showing that the company is determined to follow emerging automotive trends, rather than stick with what they know. In short, they’re not your grandpa’s Lincoln anymore.