Mercedes-Benz is changing their names. Again.
Not the company—that’s still a name worth its weight in gold. No, they’re changing the names of their cars. Some of them, anyway.
According to Autoguide, Mercedes just filed trademark applications in Canada for A 40, CLA 40, SLC 40, SLC 50 and GLE 50. For those of you paying attention, those clearly correspond to the CLA and SLC cars, GLE crossover (although don’t let Mercedes hear you call it that, they’ll get very upset!) and the recently unveiled A-class of compact cars.
Mercedes also filed for a trademark on CLA 50 in Germany as well as with the World Intellectual Property Organization.
The interesting thing here is that previously Mercedes used the three digit designation to denote the car’s engine size, but now they seem to be giving that up (since it hasn’t actually corresponded with engine size in some time) and instead adopting the naming convention of their AMG line of cars. That is two digits and two digits only.
For example, the CLA 45 is part of the AMG line of Mercedes’ performance cars. The CLA 40 is likely to eventually replace the current name of CLA 250.
Mercedes also filed trademarks for CLA 53, G73 and S73, which will likely turn out to be the AMG models for each car. Autoguide recently reported rumors that the 73 nameplates will return on cars equipped with the hybrid performance drivetrain, which is reported to offer 805 hp from a 4.0-liter V8 and electric motor.
The CLS 53 and E 53 were recently unveiled at the Detroit Auto Show last month, so the whole “three” at the end denoting AMG makes a lot of sense.
One last trademark filed in Canada: Turbo 48. This is likely to be used in the same way “Kompressor” was attached to cars with supercharged engines in the late ‘90s and early 2000s, only this time it’ll denote cars with the 48V mild hybrid system. But since that’s supposed to appear on all future Mercedes models it’ll likely not stick around for too long, and will just be used to denote differences between the recent models and older ones.
The A-class recently unveiled with models A 200, A 250 and A 180d for 2018, so these new names aren’t likely to be around until 2019 at the earliest.
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