Mitsubishi has come out with an absolute unit of a midsize pickup truck that will make the Ranger look like two dirt bikes welded together with half a wagon on the back.
Introducing the Mitsubishi Triton Absolute. Sorry, make that the TRITON ABSOLUTE, so named as though the pickup itself were screaming for attention. It’s made by Mitsubishi as a version of their Triton midsize pickup, also known as the L200, depending on where you live.
The L200 is quite a popular vehicle in various world localities but isn’t too popular in the United States. That’s because Mitsubishi doesn’t sell the L200 in the US. We’re not sure why, as the segment certainly seems to be performing well and seems to always bear an additional model with enthusiasm: note Ford’s reborn Ranger, for example.
It seems that Mitsubishi may have decided to take a page out of Ford’s playbook with this one. In their press release, Mitsubishi uses the words "rugged", "robust", and "tough" at least 500 times, and even seems to take a direct shot at an old Ford slogan with the tagline: “ABSOLUTELY Beyond Tough.”
And then there’s this gem, which we’ll credit Jalopnik for pointing out:
"The TRITON ABSOLUTE expresses the concept 'ABSOLUTELY Beyond Tough' through 'Build-up Robustness' based on the 'Truck Dynamism' illustrated by 'More Solid and More Rugged' design and the TRITON's 'Mechanical Durability'."
First, that’s one hell of a sentence. Second, nobody actually knows what it means, but we all have the uncontrollable urge to go wrestle a bear for some reason.
Anyway, the truck itself seems to be a jacked-up Triton with a ton of carbon fiber, namely the fenders, tailgate, and part of the front bumper. This is a little strange as while carbon fiber is very light and indeed has high tensile strength, it’s much more brittle than metals like steel or aluminum. Basically, making your truck out of carbon fiber isn’t exactly going to add “mechanical durability” or “build-up robustness.”
A set of Falken all-terrain tires and some LEDs on the roof complete the look.
We’ve got no info on power or performance, but it probably comes with the same 2.4-L inline 4 cylinder gas engine or the 2.4-L turbodiesel it’s always had. We also don’t know if Mitsubishi will ever put it into production. But hey, a carbon fiber truck exists, and maybe it'll produce some more insane marketing. That's always fun.