Not Your Grandmother's VW! VW Unveils A Slew Of Cars/Trucks At SEMA

VW, known for the Beetle, clean styling, and simple ergonomics, is spicing things up with a bunch of fresh and fun concepts headed to SEMA.

VW, the staid German automobile manufacturer, known for the Beetle, clean styling, and simple ergonomics, is spicing things up with a bunch of fresh and fun concepts headed to SEMA. Three of the vehicles are based on the Atlas, VW's mid-size sport utility vehicle made at their North American plant in Chattanooga, Tennessee. The last of their entries is based on the Jetta GLI sedan.


First up is the Volkswagen Atlas Basecamp. Starting with the SEL Premium trim package with a 276 hp VR6 engine and all-wheel drive, VW then added MX Traverse Concept wheels with 265/70R-17 all-terrain tires, H&R coilover springs with a 1.5 inch liftkit, bodykit, lightbar, ruggedized side slats, front and rear spoiler treatments, and a beautiful matte-gray paint job with red accents. It looks capable and pretty.


Next up is the Atlas Adventure concept which looks a bit more tough than the Basecamp version. The Adventure is a riff on the Overlander-style of trucks that seems to be growing in popularity recently. With a DJI Mavic drone, integrated camera system, Baja Designs lighting, a rooftop foldable tent, H&R lift kit and suspension components, and knobby Yokohama sneakers, this baby looks like she'll get you sleeping under the stars at any spot on earth you want!

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The Atlas Thule concept is something of a hybrid vehicle that skirts the line between urban living and rural adventuring. The Thule concept features, of course, a Thule tent, roof bar, and awning package, along with 20-inch Vossen flat black rims, T2 Pro XT bike rack, Baja Designs lights, and a host of VW gadgetry both inside and out.


And rounding out the quad is the H&R Jetta GLI. Where the Atlas models pictured above integrated several aftermarket kits and components into a unified theme, the H&R Jetta is more of a rolling advertisement solely for H&R products. And there's nothing wrong with that. H&R makes quality gear for a range of automobiles and applications. It's nice to see what they offer on an otherwise non-descript grocery hauler.

In the above car they added H&R Street Performance coilovers, sway bars, and custom wheel spacers to get the stance ... just ... right. And it does sit nicely and looks even better with a smart set of graphics adorning the lines of the Jetta. If you're interested in checking out one or all of them be sure to head on over to the VW tent at SEMA. Buckle up.

(via VW and Motor1)

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