Pagani just had its strongest sales year ever selling seven-figure hypercars.
Pagani isn’t like most car manufacturers. While companies like Toyota and Volkswagen go for volume sales, emphasizing quantity over quality, Pagani goes 100 percent in the opposite direction. At Pagani, the idea is to sell the most expensive, most ludicrous car imaginable, and do it in numbers that would give a Volkswagen or Toyota exec a conniption.
Last year, Pagani introduced sold 100 Huayras (and the occasional bespoke edition of the Zonda), making it their most successful year ever, and also the first time, they broke into the triple digits of sales. You wouldn’t think there were enough billionaire car collectors in the world to afford such a ridiculous car, but apparently, there is more than enough ultra-rich to keep Pagani is the black for a long, long time to come.
Pagani will deliver 40 of their Huayra hypercars this year, and increase their R&D budget yet again to total a 86 percent increase since 2014. Those investments are already paying dividends in new technology and materials that have further reduced the weight of the Huayra to the point where it’s already one of the lightest hypercars ever produced at under 3000 lbs.
There’s no telling what that R&D will produce next, but we do know what Pagani plans to bring to the Geneva Auto Show. The US version of the Huayra Roadster will come “as a demonstration of our commitment in developing a global product, complying with the most stringent applicable standards,” according to Horacio Pagani himself. The company has established customer service partnerships in Germany, South Africa, Republic of the Philippines, and Southern California, further establishing itself as a global brand.
The other car to come to Geneva is the Zonda HP Barchetta, Mr. Pagani’s personal vision of the perfect Zonda. The HP Barchetta uses essentially the same engine, drivetrain, and suspension as the Huayra Roadster and slaps it in the Zonda chassis. It’s a fine sendoff to the Zonda badge, although there’s no telling whether or not Pagani will bring yet another iterative improvement in the future.