Peugeot Set To Do Away With GTi Name

The upcoming Peugeot 208 hatchback will be getting Peugeot Sport Engineered branding but not the iconic GTi name, according to Auto Express.

The French automakers recently released the 208 supermini, but the inbound performance version is likely to do away with petrol and go all-electric when it debuts next year.

Additionally, the company is mulling over dropping the GTi badge and replacing it with What's been mentioned above.

"The French firm is now considering ditching the GTi badge in favour of a Peugeot Sport Engineered moniker, despite the heritage associated with the performance sub-brand," Auto Express reports.

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via motor1.com

Peugeot's heads are said to have reconsidered the GTi brand because the car will feature a fully electric powertrain. The aforementioned publication claims that company executives have told them that "Peugeot Sport Engineered" is the frontrunner as it relates to names for the upcoming performance brand.

The name was previously teased with the unveiling of the 508 Peugeot Sport Engineered concept car at the Geneva Motor Show this year. Company heads say it's indicative of Peugeot's direction for new performance models.

The powers that be at Peugeot UK, however, are in strong opposition and are fighting for the company to retain the legendary GTi name due to the heritage over there. They're noting the all-electric Porsche Taycan Turbo that rolled out recently as a chief example of the power of a brand name.

Auto Express says an insider has told them that the GTi name has "great resonance and heritage" in the UK and GTi would also be a "perfect fit" for the hot 208.

It remains to be seen who will win this battle over naming. England and France have done this before plenty of times but it's going to be way more civil when this shared interest is involved.

We don't imagine the cars having different names in the two European countries, but you can never tell nowadays.

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