Peugeot Is Gearing Up For A Return To The U.S. Market

PSA, Peugeot's parent company, will return to selling Peugeots in the US by 2026. The company left the North American market in 1991. It recently announced its plans to increase its global sales but hasn't announced which vehicles will be sold in the US, though it is expected that Peugeot will focus on electric models, including hybrids and battery EVs.

The company first announced a plan to return to the North American market in 2016. After launching a car-sharing app in the US called Free2Move, it was reported that PSA was homologating its vehicles for the North American market, which includes adopting American safety and emissions standards.

In 2017, PSA bought European brand Opel, owned by General Motors. Automotive News reports that PSA CEO Carlos Tavares stated that American Peugeot vehicles will be manufactured in both Europe and China. PSA will also extend other brands to new global markets, including Citroën in India and Opel in Russia.

It’s a bit early to know what the company’s offering will be in the US, but in terms of what is available other markets, Peugeot has released 2008, 3008, and 5008 crossover models so the US could be looking at a next generation variation of these models. Also, the stylish 508 sedan might be a likely competitor to the Audi A4, and the new Peugeot 208 small hatchback is available in a fully electric variant that could compete with Tesla.

In 2018, PSA, which is headquartered in Rueil-Malmaison, had sales of 3.78 million units, making it the second-largest Europe-based automaker. The company sells automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhall brands.

PSA chose to establish its new North American headquarters in Atlanta, Fulton County, Georgia. The headquarters began operations last year. A core team has already been assigned to develop its strategy and oversee its execution. The decision to locate in Atlanta was the result of a yearlong, nationwide search to find a city that offered the right balance of business environment, standard of living and workforce.

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Peugeot, Citroën and DS cars have won numerous awards including: the European Car of the Year Award seven times, the Car of the Year Auto Europa Award in Italy twelve times, the Car of the Year Award in Spain eighteen times, and the Irish Car of the Year Award five times.

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