Porsche has drawn back the curtain on their latest electric car at the Geneva Motor Show.
On Tuesday, German automaker Porsche unveiled the Mission E Cross Turismo, an all-electric crossover. Porsche calls it a Cross Utility Vehicle, which feels like they’re trying to kill the term crossover in favor of something more official. Typical Porsche marketing.
Anyway, other than the fact that Porsche assures us there’s not a drop of gasoline anywhere to be found, we know precious little about the Mission E Cross Turismo. We know it looks like a short and jacked up Panamera Sport Turismo, and we know it shares the standard Porsche design insignias that mark all their cars. And we know it’ll come with some fancy new technologies like eye-tracking control and autonomous drive modes.
Besides that, Porsche preferred to wow us with flowery language of the car’s design in their press release and keep the hard numbers close to their chest. Also typical Porsche marketing.
The important thing to note, according to Porsche, is that this is just the beginning of the iconic carmaker’s foray into the world of electric cars.
"This signifies that the Porsche Mission E sedan is not the end in terms of pure EVs for Porsche," says COO of Porsche North America Joe Lawrence to AutoBlog. "It is clear that the U.S. market is trending toward crossovers, so though the sedan is the only one we've confirmed, we recognize that Americans want the utility and function of a SUV."
Lawrence makes a valid point when it comes to crossovers. The market has shifted heavily in favor of compact SUVs over four-door sedans in recent years, as North American infrastructure continues to deteriorate and require a ride with some extra suspension.
Porsche is also confident that electric and hybrid cars are set to become mainstream and will adopt them fully into the Porsche brand.
"We are big believers that pure electric vehicles or plug-in hybrids can be real Porsche cars like those with an internal-combustion engine," says Lawrence. "They can achieve incredible performance and dynamism, so it does fit very well with what Porsches are about. So there is no need to differentiate with a separate sub-brand."