Porsches “Project Gold” 993-series Turbo S has sold for an astounding $3.1 million.
Over the summer, we were introduced to Porsche’s “Project Gold” through a series of artistic YouTube videos showing old Germans building a late ‘90s era 911 completely by hand. There was some flowery orchestral music playing in the background while bespectacled Bavarian artisans dipped car components in various chemicals and lacquers before it all was assembled by a similarly lensed team of factory workers.
You could practically taste the sauerkraut.
A few months later and Porsche has sold their brand new 993-series 911 Turbo S for an eye-watering price of $3.1 million. The sale took place at Porsche Experience Centre Atlanta as part of Porsche’s 70th Anniversary event and hosted by RM Sotheby’s.
After 37 bids and 10 minutes of intense but respectable bidding (as is usually the case in extreme wealth circles), a final sale was agreed at a price that blows the socks off any antique Porsche sale we’ve ever heard of.
However, the price makes sense. Unlike any other 993-series Turbo S you can find anywhere in the world, you can be assured that Project Gold has precisely zero miles on the odometer. That’s because everything about it is brand new but built to 1997 specs. The body, chassis, and even the 3.6-liter twin-turbo boxer engine (which produces 450 hp, by the way) are all brand new.
Unfortunately, as the car was made to 1997 standards and not 2018, it’s not road legal pretty much anywhere you drive it. It doesn’t meet modern safety standards including crash crumple zones or airbag requirements, and it doesn’t meet modern emissions regulations (except in parts of the US that are still in denial about climate change).
But then again, if you’ve got $3.1 million to spend on a car, you probably have your own private race track you can drive it around in anyway.
All proceeds of the sale go to the Ferry Porsche Foundation, which “supports work in the fields of education, research, sport, culture, and social affairs.” We’re told that it mainly focuses on disadvantaged youth in Stuttgart and Leipzig.