Porsche has released an instructional video on how to pronounce the name of the upcoming Taycan electric car.
As a company, Porsche has a bit of a problem. It’s all in the name itself, which people don’t really know how to pronounce. Most people say it as “Porsh” where some say it as “Por-Shuh”.
The confusion surrounding pronunciation got so bad that Porsche actually released an instructional video in 2016 to settle the argument once and for all.
It’s “Por-Shuh”, incidentally. Although the speaker almost makes it sound like “Pur-Shuh.”
That 2016 video was made completely unironically to settle a decades-long argument. One would have thought that Porsche had learned their lesson and would stay away from ambiguously spelled names for future vehicles, but no. The Mission E electric grand tourer recently got its production name last June, and they called it the Taycan.
But how do you pronounce Taycan? Just looking at the word, you’d expect it to sound like “Tay-Can”, or maybe it sounds a little more exotic like “Tay-Khan”.
We know what the word means at least. Taycan is Turkish for “lively young horse”, which is a clear reference to the galloping horse on the Porsche logo. But the pronunciation has us all baffled.
Well, “Por-Shuh” is once again here to save us from ourselves. In a video mirroring their earlier 2016 instructional piece, the German carmaker is nipping this argument right in the bud too.
Apparently, the Taycan is pronounced “Tie-Khan”. No, we didn’t see this one coming either. Maybe the Turkish people in the audience did, but none of us Westerners.
As for what to expect from the Taycan besides its bewildering name, you can bank on twin electric motors producing a combined 590 hp and a range of over 300 miles. Zero to sixty should be done in close to 3.5 seconds with a top speed of over 155 mph.
Production begins 2020, so Porsche has a long time to make sure people can pronounce Taycan correctly.