Porsche, along with a few select automakers out there, represents not just a car, but a lifestyle. The German manufacturer of high performance cars and SUV’s has been going to great lengths to offer a bespoke or customized design experience to its customers, and in the process, turn their unique design fantasies into reality. Whether this entails a simple selection of seat stitching color or a complete one-off car embodying a customer’s every whim, if you have the cash, Porsche wants to talk to you. And right now they're offering custom timepieces to go along with their exquisite sports carts.
Dream Manufacturer
Since 1986, Porsche Exclusive Manufaktur has been the department within Zuffenhausen tasked with executing tangible visions of their customers' flights of fancy. Continuing on this theme, Porsche AG has now enlisted the help of its subsidiary and respected accessories and lifestyle manufacturer Porsche Design to allow new owners of Porsche 911’s to tailor-make a Porsche Design automatic chronograph to suit the color palette and other features of their automobiles. This unprecedented design collaboration will be a first in-depth endeavor between two such companies and will take the concept of personalization a step further than Porsche has offered with its other services.
Perfect Timing
Porsche Design timepieces are renowned for their avant garde style and precision movements. The “Porsche Design custom-built timepieces” concept entails over 1.5 million design options/combinations. The timepieces are crafted in Switzerland utilizing Porsche Design’s in-house WERK 01.100 movement that has been “chronometer” certified. The customer can specify any materials and colors from their vehicle to craft the timepiece. These include the shape and color of the rotor on the movement to reflect the Porsche Design logo or the design of a 911 wheel, the type of titanium used in the case, the same leather and stitching on the strap that’s used on the actual car, and a whole host of other choices. The customer can even have their chassis number or name engraved on the back of the timepiece.
Timeless Partnership
This exclusive service starts on July 1 for customers in Germany and will be available to UK and American Porsche buyers in September. If you have always yearned for something that truly defines the word “exclusive”, and you are also a Porsche enthusiast, your time has come!
Sources: Porsche AG