Ram has long fought for supremacy in the American truck market, trading blows with Ford and Chevrolet on a regular basis for decades. But you could argue that the Ram 1500 is a little sluggish to get with the times, similar to many FCA/Stellantis products. Ford's hybrid F-150 has proven to be a smash hit among owners and critics, as is their Lightning EV. GM's Super Cruise is a critically acclaimed tour de force in driving assistance tech, while their Chevrolet Silverado EV and GMC Sierra EV are set to launch hot on the heels of their raucous Hummer EV. It seems as though everyone is banking on a dizzying array of tech, each trying to leapfrog the other in terms of performance and advancement, while Ram makes do with Tesla-flattering touchscreens and mild-hybrid Hemis. But no more. Ram has been bracing itself for a fight, readying a new Ram 1500-sized weapon to enter the fray against Ford, GM, and even the Rivian R1T.
Christened as the "Ram Revolution", this new entry aims to prove that Stellantis can do an electric pickup truck, too. Its existence has been known for quite some time, but details remain shrouded in secrecy. Despite this, Hot Cars is here to tell you everything we know and think we know to be the way forward for the mysterious, upcoming Ram Revolution electric pickup.
The Ram Revolution Is Ram's First EV And One Of Stellantis' Many
The Ram Revolution will be a bold, clear statement to declare the brand's entrance into the electric pickup truck arena. It will be all-new territory for the brand, straying far from the norm of aging 5.7-liter Hemis and 3.6-liter Pentastars. But this endeavor isn't the parent company's first rodeo.
Ram will be able to bank on the expertise and know-how of past and current FCA and Stellantis projects, including the Jeep Wrangler 4Xe plug-in hybrid, the new Jeep Avenger EV, and the current-generation Fiat 500e. The former entry has proven the worth of electrifying a utilitarian Stellantis product on American shores, gaining far more respect and proving quite handier than past efforts, such as the last American-spec Fiat 500e, which was a mere compliance car. The latter two vehicles showcase Stellantis' far more serious take on electrification in a rapidly changing world, where "change or die" seems to be the new way of business.
Following in the footsteps of the new Avenger and rebooted 500e, the Revolution will most likely be a ground-up reimagining of a Ram 1500, riding on either a purpose-built or heavily-modified platform, rather than electrify an existing one. An all-new platform will have it stray a bit farther from the F-150 Lightning, having shared a modified platform with its gasser siblings, and bring it more in line with the Rivian R1T and the various GM electric trucks. Such a move should allow Ram more freedom to truly develop a well-rounded, laser-focused battery-motor powertrain combo to deliver performance and capability to rival its peers.
The Ram Revolution Will Have Menacing Styling
What's an EV nowadays without visually declaring to the world that you're an EV?
The Ram Revolution will do just that with arguably the most aggressive, cartoonish, and in-your-face styling of its segment. Official photos outside mere concept sketches are yet to debut, but if they're even remotely evocative of the final shape, we can expect a long profile with large, imposing light bars, front and rear. Additionally, while it could just be for the concept sketch, it's also implied that the side badge will be illuminated. The fenders will be adorned by large, boxy flares akin to a Baja prerunner or DTM racer, and expect sharp creases and angles as if it were styled with the end plate of a Viper ACR's wing.
Overall, the concept sketches definitely shout "electrified Ram TRX", rather than a basic Ram 1500 Tradesmen, although we do expect base models to debut for work fleets, just as they have for Ford, GM, and Lordstown Motors.
The Ram Revolution Will Debut Very Soon
Some may argue that the Ram Revolution is late to the party. Others can argue that it's better to arrive sooner than later, allowing a manufacturer time to study their competition and truly develop a vehicle to beat and not just rival them. And it seems that Ram may be a firm believer in the latter philosophy.
As indicated by a recent upload to their YouTube channel, we can expect to see the Ram Revolution in the flesh as early as January 5 of next year. Whether it will be a mere concept or a pre-production prototype is unknown, but at least it managed to arrive to the party. In the video, Ram employees emphasize how much styling mattered in the Revolution, implying this product to be among the "finest" examples of "art". Design elements are seen in greater detail via closeups of their clay studio model, hinting at highlights such as massive headlights, premium and sustainable materials, and possibly even side view cameras.
Which of these cues are truly the future and which are fantasy are yet to be disclosed until the coming day, but it's refreshing to see manufacturers strive for an even bolder take on an ever-growing segment.
Source: Ram