Ram introduces the Lone Star trim to their 2500 and 3500 Heavy Duty pickups.
When Ram began offering the Lone Star trim starting in 2002, they were catering to a very specific market known for being big truck buyers. Texans ate them up, and since then Ram has sold 270,000 pickups with the Lone Star badge. They’re a "favorite among Texas truck buyers,” according to Ram, and now they’re bringing the Lone Star nameplate to their HD pickups.Ram unveiled the new Lone Star 2500 and 3500 HD trucks at the DFW Auto Show in Dallas, Texas on Wednesday. What we got were basically the same HD pickups we know and love, but with a few tweaks that made them distinctly more Texan.
“First and foremost, the Ram Heavy Duty Lone Star edition is a powerful, hard-working truck that meets the demands of Texas truck buyers,” said Reid Bigland, head of Ram Brand. “Trucks are a big part of life in the Lone Star State, and Ram offers the segment’s best combination of performance, strength, luxury, and technology.”
Under the hood is the same 6.4-L V8 that FCA loves, producing the same 410 hp and 429 lb-ft of torque. Also available is the impressive 6.7-L diesel with 400 hp and 1,000 lb-ft, although it only comes on the 3500 HD. The 2500 HD has to deal with a detuned version producing 370 hp and 850 lb-ft.
RELATED: 2019 RAM HD PICKUP PRICING ANNOUNCED
So what do you get for being a Lone Star? A lot of standard features, including chrome door handles, bumpers, and grille surround, as well as halogen headlamps with optional LED lighting. There’s also standard Class V receiver hitches, electronic trailer brake controllers, and power trailer-tow mirrors.
Eighteen-inch wheels are standard, but you can also opt for 20-inch wheels in either chrome or painted aluminum.
On the inside, you can get cloth seats in either Black/Diesel Grey, Black/Light Brown, Light Frost/Black, or all-Black, along with bench or bucket seats. The optional equipment group provides an upper dash panel door with Lone Star nameplate badge, a power driver seat, and a big 8.4-inch Uconnect infotainment system.
In Ram 2500 HD form, the Lone Star trim starts at $37,645, while the 3500 HD starts at $39,095. Destination fees of $1,695 are added on top of that. The Lone Star will be available in Texas only starting in the second half of 2019.