Ram has unveiled the new Longhorn Ram Rodeo special edition for the 2500 or 3500 heavy-duty trucks.
In an increasingly tough truck market, Ram is staying the course with their 2500 and 3500 heavy-duty trucks by staying relevant with an ever-increasing number of special editions. The latest is meant to appeal to a certain segment of the American population that want both luxury and the word “Longhorn” stitched on the tailgate.
Ram calls it a “Southwestern” theme in their press release. That theme mostly means an interior defined by wood, leather, and steel, and none of this pansy carbon fiber or aluminum.
The Longhorn Ram Rodeo Edition can come on the Ram 2500 or 3500 Longhorn trim. The interior comes in contrasting black and Cattle Tan as standard, but likely be customized for those that don’t necessarily want their interior to look like a tanned cow. But then if that’s what you want, why would you go for something that screams cattleman like the Rodeo Edition?
Besides the unique interior, the Rodeo Edition gets a big “Longhorn” tattooed on the tailgate, body-colored bumpers and side-steps, and your choice of exterior color. Those include Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red or Granite Crystal Metallic (but only in monotone).
A set of 20-inch aluminum wheels adorn the standard 2500 or 3500, while the dually gets a more numerous set of 17-inch wheels.
The big selling point for the Rodeo Edition is a standard set of trailering upgrades, including the 5th wheel/gooseneck trailer prep package as well as a bed-view camera that will help align the truck with a heavy payload.
In addition to the trailering tech, the Rodeo Edition comes standard with Ram’s rear air suspension which automatically adjusts to level the payload. A Mopar bed step and skid plate complete the exterior upgrades.
Available in either extended or regular cab with either 4x2 or 4x4 layout, the Longhorn Rodeo Edition comes with your choice of 6.4-liter HEMI V8 or optional 6.7-liter Cummins turbodiesel. The 2500 starts at $60,790, while the 3500 starts at $71,260, not including the $1,695 destination fee.