The COVID-19 pandemic has taken a huge economic bite out of several industries from entertainment to the auto world, but going undeterred by the plague has been a number of subsets from rappers to luxury carmakers. Exhibit A to illustrate this fortunate reversal is Houston hip-hop artist Travis Scott, who was caught on Instagram next to a modified Urus, made by Lamborghini, the Italian automaker that has been doing surprisingly well in 2020.
Scott Stayed Busy
Rather than pine over all those gigs he may have lost due to the coronavirus, Scott stayed busy in isolation, recording singles and scoring endorsement deals with Nike, McDonald's and the video game Fortnight. And to show off the fruits of his labor was that Urus, complete with intakes that look designed to devour all his nay-sayers.
It's got more than looks to impress his following. The latest Urus SUV looks like it's on steroids, with a 4.0-liter, twin-turbo V8 engine boasting 641 horsepower, although a supercar version has been tweaked to hit 750. The motor also boasts 627 pound-feet of torque, can zoom from 0 to 60 mph in 3.6 seconds, and recorded a top speed of 190 mph.
A Go-Anywhere SUV
These days, Scott's one of the richest rappers in the business, which means he's got the economic freedom to go wherever he wants. The Urus is quite handy in that area since it's designed to hit the highway and the trail covering such terrain as gravel, ice, rock and sand. But to reach those destinations in style, Scott's Urus sports a mocha brown color, similar to his Aventador he took to West Coast Customs.
Some Sectors Did Well
But are Scott and Lamborghini the exceptions to the rule? Probably not, as Jalopnik reported that Lamborghini recorded its best September financial performance in the company's history, having already built 10,000 Urus SUVs. Other lux carmakers such as Ferrari and Porsche restructured in the spring and kept catering to a demographic whose affluence made them best-equipped to weather the pandemic.
Besides Scott, fellow rappers like Drake and Kanye West didn't lose any momentum in their financial status, realizing that an isolated fan base needed more output from them to get through the lockdown.