Luxury SUVs may come with the size and practicality to master any terrain but rarely do. Nowadays, most automotive brands target their high-end SUVs to wealthy individuals and families that end up using these massive vehicles as daily drivers.

SUVs are slowly becoming the most popular type of vehicle on the road, with most premium and luxury brands offering more than one model. While the Audi RSQ8, BMW X7 M, and even the Bentley Bentayga are incredibly popular among the super-wealthy, the Mercedes-Benz G63 AMG is by far the most sought-after luxury SUV on the market. This powerful SUV comes with a retro design and enough space for the entire family, making it the perfect daily driver.

Wondering why millionaires love to flock to this specific luxury SUV? You’re in the right place. Here are some of the top reasons the ultra-rich love the Mercedes-AMG G63.

10 Rustic And Retro Design

AMG G63 55 Edition Front Quarter/Side View
via Mercedes-AMG

While most cars and SUVs are consistently embracing modern design, the G-Class from Mercedes has taken a completely different approach. The new G-Class does feature a few modern upgrades but stays true to the original design language of previous models. This gives the entire range a rustic and retro feel that no other brand has managed to emulate.

AMG G63 55 Edition Rear Quarter View
via Mercedes-AMG

The design language of the G-Class has become iconic, with the G63 model taking this even further. The G63 is a full-blown AMG and features a more aggressive exterior package that elevates the entire SUV. The G63 also includes AMG wheels, AMG badging around the car, and a unique exhaust system that’s unique to the AMG model.

9 Luxurious Interior

AMG G63 55 Edition Interior
via Mercedes-AMG

Mercedes is known for their luxurious interior designs. The new G63 was designed to be the top-of-the-line model within their range, so Mercedes went all-out to create something plush and comfortable. The G63 comes with soft-touch materials throughout the cabin and even includes a few modern comfort features such as massage and heated seats.

Via CarBuzz

Despite the modern design, the G63 still manages to stay true to its retro design. The car features a grab handle for the passenger and tons of storage space around the cabin. This retro design is paired with ambient lighting and a modern infotainment system that enables the SUV to effortlessly be a daily driver.

Related: Watch Suzuki Jimny Race A Mercedes-AMG G63 In Off-Road Rally

8 AMG Night Package

Mercedes AMG G63
Via Mercedes AMG

The AMG Night Package takes the aggressive G63 body and adds black accents to make the exterior of the SUV stand out. The AMG Night Package is available for most AMG vehicles and is best suited for vehicles that are lighter in color. The light body color allows the black accents to stand out more, giving the entire SUV a new look.

Mercedes-Benz-G63_AMG_Overhyped_Suv
Via: netcarshow.com

The Night Package from AMG blacks out the front grille and a few other select elements around the car. This includes the front bumper, wheels, and even the rear exhaust pipes. The Night Package offers a deep contrast, making the SUV even more aggressive and sporty in the process.

7 A True AMG

Mercedes-Benz-G63_AMG
Via: netcarshow.com

The G63 is an AMG that’s designed for luxury driving. While the car was designed this way, it’s still a true AMG that comes with a powerful AMG engine. The hand-built engine from AMG can produce 577 HP and a massive 627 lb-ft of torque. This makes it one of the most powerful SUVs money can buy.

AMG G63 55 Edition Fuel Filler Cap View
via Mercedes-AMG

The G63 AMG is not just powerful on paper; the stats translate into real-world performance with both impressive acceleration and dynamic driving capabilities. The G63 AMG leverages its power to accelerate from 0 to 60 in just 4.5 seconds, with the ability to tow over 6,500 lbs.

Related: Big Performance SUVs: Mercedes-AMG G63 Vs Lamborghini Urus

6 Off-Road Capabilities

2021-mercedes-amg-g63
via Motor1

Millionaires flock to the G63 AMG because of its retro style, its luxurious finishes, and raw performance. While almost all G63 owners buy these SUVs to use in the city, the SUV does come with impressive off-road capabilities that make it effortless to live with.

2023 Mercedes AMG G63 Squared
via YouTube (YouCar)

As mentioned before, the G63 AMG can tow over 6,500 lbs. In addition to this, the G63 comes with dynamic driver modes that allow you to drive the SUV across almost any terrain with ease. The G63 also comes with a double wishbone suspension in the front and trailing link suspension in the rear for added off-road performance.

5 Infotainment

G63 Interior

The G63 AMG came with the latest infotainment system from Mercedes. Over the last few years, Mercedes has invested heavily into developing its MBUX infotainment system and has collaborated with Apple to incorporate Apple CarPlay without the need to plug your iPhone directly into the system.

2023 G-Class
VIa: Mercedes-AMG

The latest version of MBUX is included in the new G63 AMG and takes control of both screens within the cockpit. The new G63 comes with two massive 12.3-inch screens to display both the gauge cluster and the primary infotainment screen. The entire system is taken directly from the S-Class but does not come with a few features such as touchscreen input and augmented reality.

Related: The Mercedes-AMG G63 Edition 55 Celebrates 55 Years Of AMG

4 Practicality

Mercedes-Benz G-Class AMG
Mercedes-Benz

The G63 is not a small SUV. The entire G-Class from Mercedes-Benz comes with enough space for the entire family. The exterior dimensions of the vehicle measure almost 192 inches in length and around 77.4 inches in height, with a minimum ground clearance of 9.5 inches.

This translates to the SUV coming with around 68.5 inches of cargo space behind the first row and around 29.8 inches of space behind the second row of seats. With a cargo height of 44.3 inches, the G63 comes with an impressive 38.1 cubic feet of cargo space behind the second row.

3 Bespoke Options

Mercedes-AMG G63
Via Autocar

The G63 from Mercedes-Benz is a luxurious SUV that offers the best in almost every department. While Mercedes does offer one of the widest ranges of colors and finishes in the industry, millionaires love to add their own special touch to every vehicle they buy.

2023 G-Class
Via Mercedes-AMG

Mercedes understands this and offers a wide range of bespoke services when customizing your G63 with them. This includes custom veneer options, custom materials for the interior, and even unique badging throughout the cabin of the SUV. The most common way for people to customize their G-Class is to incorporate a logo or family crest into the headrests of the SUV.

Related: The 585-HP Mercedes-AMG G63 4x4 Squared Beast Will Be The Last Of Its Kind

2 Legendary Exhaust Note

Mercedes-Benz G Class G63 AMG
Via Mercedes-Benz

The Mercedes-AMG G63 comes with a powerful 4-liter V8 engine that can produce 577 HP with ease. This raw performance is channeled through to the AMG-specific exhaust system to provide owners with a unique exhaust note that’s bound to wake up the neighbors.

Mercedes-Benz G Class G63 AMG
Via Mercedes-Benz

There are also a few unique third-party editions of the G63 from Mercedes. The most popular model is the Brabus 800. Brabus is a third-party customizer that managed to upgrade almost every aspect of the G63. Their Black and Gold Edition improves the engine to 800 HP and the acceleration to 60 mph in 4.1 seconds.

1 Save On Taxes

Mercedes Benz AMG G63 White
Via Mercedes-Benz USA

If there’s one thing we all know millionaires love, it’s saving on taxes. This is one of the primary reasons millionaires love the G63 from Mercedes-Benz as the car qualifies for a unique tax deduction that other premium SUVs fall short of.

Mercedes AMG G63
Via Mercedes AMG Official Website

Due to the weight of the G63 AMG, owners can write off the car as a business tax deduction. This can help reduce your taxable income for the year and save you tens of thousands of dollars. This tax deduction only applies to vehicles over 6,000 lbs. in total gross weight. The only catch is that you need to keep track of your mileage to prove that you are using the SUV for business purposes.