After the huge success of the Corolla in the US market, Toyota knew it had struck gold in the affordable car market. About 15 years later, Toyota introduced the Camry as its second 'world car' – a car that they could sell in multiple global markets with minimal changes. When developing the Camry, Toyota used the same strategy as the Corolla – a well-built, practical, affordable, and reliable car that could serve the needs of the masses.
The Camry was an instant hit and is still among the best-selling JDM vehicles in the US. The Camry is now in its eighth generation and sits above the Corolla in Toyota's lineup. With the latest 2023 Toyota Camry models starting to take over the streets, let's explore some of the reasons why the Camry's popularity keeps growing in the US.
10 The Toyota Camry Is Affordable
There are many reasons to love Japanese cars, but among the top three is their affordability. Japanese cars generally offer more bang for your buck, especially in comparison to European cars, which is why they sell a lot more examples.
The 2023 Toyota Camry starts at just $27,315 for the basic model, making it one of the most affordable new cars you can buy. Despite the low price, the Camry is still stylish, spacious, and can also be fast.
9 The Toyota Camry Is Reliable
If there's one thing Toyota guarantees, it's reliability. Toyota has a reputation for building cars that never die, and the Camry is no different. You can still find Camrys built decades ago still running with minimal problems.
The 2023 Camry is no different. According to J.D. Power, the 2023 Toyota Camry has a Quality & Reliability score of 84 out of 100. This makes it one of the most reliable 2023 cars.
8 The Toyota Camry Can Be Fast
When developing the Camry, performance and speed were nowhere near Toyota's list of top priorities. However, as the markets have evolved and competition from models like the Honda Accord has grown, Toyota thought it was a good idea to build a performance version of the Camry, which is how we got the Camry TRD.
The Camry TRD has several styling changes to make it look more sporty and comes with a 3.5-liter V6 making 301 hp. The Camry TRD is definitely one of the coolest Japanese sleeper cars right now.
7 The Toyota Camry Is Practical
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Toyota knows that families are their main target market when marketing the Camry, so they try to make it as practical as possible. The 2023 Camry offers a spacious and comfortable interior regardless of whether you get the top-level XLE trim or more plebeian SE trim.
Being a large sedan, the Camry also offers plenty of storage in the trunk and more in the cabin with the rear seats folded. Even the hybrid has great trunk space, as Toyota moved the hybrid battery from the trunk to under the rear seats.
6 The Toyota Camry Is Fuel-Efficient
Toyota is the world leader when it comes to building fuel-efficient cars that aren't fuel efficient. The Camry shows that perfectly.
Standard Camry models offer around 32 mpg combined fuel economy, which is above average. However, if that's not green enough for you, the 2023 Toyota Camry Hybrid offers a crazy 52 mpg.
5 The Toyota Camry Is Easy To Maintain
We already mentioned that the Camry is reliable, but should anything break down, you should have it running in no time. For starters, Toyota offers a competitive warranty that includes two years of complimentary scheduled maintenance.
Finding a good mechanic to work on a Camry is easy, and parts are readily available across the country. According to RepairPal, the Camry has an average repair cost of just $388 per year, which is affordable for most people.
4 There Are Multiple Toyota Camry Generations To Choose From
Since the '80s, Toyota has built eight generations of the Camry, selling millions of examples in the process. With proper service, a Camry can continue to give you excellent service and accumulate hundreds of thousands of miles on its odometer.
As such, there are multiple Camry generations and model years to choose from. So whether you're in the market for an affordable 2023 car or a reliable classic Japanese car, the Camry is a good choice.
3 The Toyota Camry Has Great Safety Ratings
Toyota's main target market for the Camry is families, which is why safety is at the top of the priorities list. The National Highway Traffic Safety Administration gave the 2023 Toyota Camry a five-star overall safety rating, which is the highest a car can receive.
Some of the key standard safety features in the latest Camry include forward collision warning, automated emergency braking, lane-keeping assist, and adaptive cruise control.
2 The Toyota Camry Looks Good
The 2023 Toyota Camry may not compete with the latest Mercedes-Benz and BMW models in the looks department, but it's a pretty handsome car. We love the overall proportions, smooth lines, and how everything seems to be well thought out.
We particularly love the optional 'Nightshade' appearance package. This package gives the 2023 Camry visual upgrades like black-trimmed headlights and taillights, a black grille with a similar mesh design to the Camry TRD, and elegant bronze 19-inch wheels.
1 The Toyota Camry Has Some Of The Best Tech
The Camry has always offered more advanced technologies than you'd expect in a vehicle in its price range, and the latest models are no different. We already mentioned the advanced driver assistance technologies that come standard in the 2023 Camry, including lane-keeping assist and forward collision warning.
The Camry also offers a plush cabin with a sleek touch screen and well-placed buttons to control different functions. Buyers who opt for the 2023 Camry's Cold Weather Package can also get a heated steering wheel, heated seats, and heated side mirrors.