These renderings imagine if celebrity fashion lines were to come out with special edition vehicles instead of shoes.
Because who cares about shoes, anyhow?
It seems odd that most celebrities prefer to channel their attention into apparel lines rather than vehicles. Like, when was the last time you remember a car company making a special edition vehicle for a celebrity? This is a sorely untapped market that could boost Ford or GM’s sales by 100% overnight!
Probably. We’re not exactly automotive marketing geniuses.
But what if famous celebrities DID work out some marketing deals with the world’s biggest carmakers? Then we might have something imagined by Chipex, who commissioned these incredible drawings of celeb-inspired vehicles.
Starting with Kanye West. Chipex selected the Range Rover Evoque to be Kanye’s ride as it sort of works with his ludicrously expensive streetwear brand, Yeezy. For the price of a small house, you can own a Range Rover Evoque styled after one of Yeezy’s Boost 350 v2 sneakers, complete with zebra stripes.
Pharrell Williams is next with a Renault Clio. We don’t see Renaults here in North America, but the Clio is an inexpensive hatchback that fits well with Williams ideals of equality and worldliness. That and his Adidas-branded shoes are selling like hotcakes there.
Note the license plate with “Happy” written across.
Famed Barbados singer Rihanna has a line with Puma shoes called the FENTY x PUMA collection. Her Burgundy Velvet Puma x Fenty creeper shoe serves as inspiration for this VW Golf, which leaves the highway for the runway in this image.
Dj Khaled is teaming up with Nissan in this image, probably because he’s already teamed up with Nike for his shoes and both companies start with N. Really, we could never see Khaled stepping behind the wheel of a Nissan Qashqai, but we can certainly imagine him lending his “We The Best” branding to the car, which has been styled to appear as one of Khaled’s Air Jordan IIIs.
Kylie Jenner makes trainers with Adidas, but we think this Opel Corsa has more in common with Kylie’s cosmetic line than anything else. The pink and light tones look exactly like a base color palette you’d get in one of Kylie’s cosmetic lines and only tangentially like the Falcon trainers that this car is actually based on.
Finally, we have a Bugatti Divo. Apparently, this one belongs to British rapper Skepta, who makes some Moroccan-inspired sneakers with Nike, but who cares? This is a Divo that’s been painted other than the boring blue and grey that most will inevitably end up as.