Fiat Chrysler is looking to market directly to servicemen and women with their new Stars and Stripes Edition Dodge Challenger and Charger.
This might not come as a surprise to some of you, but those who serve in the military seem to really like Dodge cars. According to an FCA-commissioned study, "Dodge has the highest percentage of active military buyers in the industry, with Challenger and Charger having the highest percentage of active military buyers in their respective segments."
So, since military people are already buying Chargers and Challengers, why not appeal directly with a vaguely military-themed appearance package? That’s marketing in action.
It’s called the Stars and Stripes Edition, and it’s mostly a unique visual update to certain Dodge Chargers and Challengers. What it adds is a satin black and silver accent center stripe, a pair of dark American flag fender decals, some big 20-inch black-painted wheels, and some Dodge badging in all-black.
Those decals look pretty much the same as what you’d find on a modern fighter jet, which we have to say, does look pretty sweet.
If you go for the Challenger R/T Scat Pack or Charger Scat Pack with the Performance Handling Group, you’ll get those 4-piston Brembo brake calipers painted bronze. They look pretty nice with the olive green paint job on the Challenger, so we recommend it.
On the inside, the Stars and Stripes Edition comes with glossy black interior accents, unique black-on-black cloth seats with an embroidered bronze star on the headrest, an even more unique bronze instrument panel badge, and bronze accent stitching.
The Stars and Stripes Edition is available on either the Challenger R/T Scat Pack, Charger Scat Pack, Challenger and Charger R/T, or the Challenger and Charger GT RWD. You get your choice of exterior paint, which includes Destroyer Grey, F8 Green, Granite Crystal, IndiGo Blue, Maximum Steel, Octane Red, Pitch Black, Triple Nickel, and White Knuckle.
Scat Pack versions will be on display at this year’s New York Auto Show. MSRP is $1,995 with deliveries expected to start this summer. And if you are in the military, ask about FCA’s "Honoring Those Who Serve” program--you could get $500 off the purchase of your new car.