Harley-Davidson is offering students from the University of Wisconsin-Milwaukee the opportunity of riding one of their bikes to earn credits, per PR Newswire.
The University is now giving students the option of learning to ride a Harley-Davidson Street 500 as a course elective. And, to be fair, it seems way more practical than most of the electives on offer around the country.
Students must own a valid driver's license and must also be able to already ride a motorcycle. Upon completion of the course, participants will earn an MSF completion card, which can be accepted in exchange for a motorcycle endorsement in most states, and a general elective credit.
"Harley-Davidson is committed to building the next generation of riders, and meeting them where they are – in this case on campus – is a natural extension of that strategy," Claudia Garber, Harley-Davidson's Marketing Programs Manager, says.
"While many may consider college itself to be the ride of a lifetime, we're looking forward to broadening horizons even further with a real-life skill and access to a mode of transportation that they may not have considered before."
Motorcycles are becoming increasingly popular among younger folk nowadays, with cars thought to be too expensive while bikes offer a simpler way to get around, especially through heavy traffic. More Americans are riding than ever before and Harley is set on attracting new riders from as young an age as possible.
This course could open up a whole new market for the company and it wouldn't come as a surprise if the programme were to find its way into more colleges across the United States.
Offered through the Department of Kinesiology Sport & Recreation Office at the University of Wisconsin-Milwaukee’s College of Health Sciences, the course kicked off on May 2.
It requires reading, classroom lessons on the parts and functions of a bike, suggested riding behaviors to promote confidence, and riding practice.