In the world of social media, there a quite a number of personalities who stand out as 'influencers' – a term that’s gradually being used to describe an actual profession. These people have been able to harness their passion to feed an ever-growing audience with a steady stream of media content.
Updated August 2020: Though Supercar Blondie has been insanely popular for several years now, she still hasn't reached the height of her popularity and continues to churn out jaw-dropping automotive content by the day. We've updated this list with currently relevant information about Alex, including the cars she's purchased and driven in the past few months as well as a few juicy facts about her life.
One of such people is Alex Hirschi, more commonly referred to as Supercar Blondie. She is arguably the most popular female social media influencer in the automobile world with a social media followership in excess of 20 million. What began as a casual hobby has blown into a full-time career filled with world-travels where she gets access to some of the most exclusive supercars on the planet.
In a world filled with tech gurus and car experts, Supercar Blondie adopts a more light-hearted approach to her car reviews. She tends to focus more on aesthetics and driving pleasure. More recently, concept cars have become a regular feature of her social media content. This article examines some interesting facts that you might not know about the blonde beauty from Queensland, Australia.
17 The First Car She Owned
Back when she lived in faraway Australia and before she became exposed to the world of supercars, the first car she owned was a rather subdued Mitsubishi Lancer. She loved the car though and enjoyed driving it through the streets of Queensland before she packed up shop and relocated to Dubai.
16 Her Manager…Her Husband
Alex is married to Nik Hirschi, and apparently has been for quite a while. The quiet, unassuming bloke also doubles as her manager. Like his wife, he is a passionate car enthusiast but keeps most of his acts behind the scenes as he helps his wife achieve fame and stardom. He does occasionally pop up every now and then in Supercar Blondie’s videos and images on social media.
15 The First Person To Drive The Devel Sixteen
The Devel Sixteen is a planned 5,000 bhp hypercar that is the brainchild of a UAE businessman and has been in development for a while. In 2018, Supercar Blondie became the first person, outside the manufacturing company to get behind the wheel of the beast and take it out for a spin in the desert. Maybe she also knows when the car will eventually go into production…?
14 The First Person To Shoot The Ultra-Exclusive Veneno Roadster
Only 9 units of the Veneno roadster were produced. However, there was one that was even more exclusive – the only unit finished in fully exposed carbon fiber. The car was shipped to Dubai, and for many months, lay under a thick car cover until Supercar Blondie was granted exclusive rights to make a video of the car. Even better? She got to drive it for a short distance!
13 She Featured On Top Gear With The Stig
Top Gear is a popular British car show that has a fan-base spread across the globe. In July 2019, the production crew was in Dubai to shoot an episode and Supercar Blondie got to feature on the show. She was even taken on a few laps by The Stig, the mysterious driver who usually whips the cars around a track to measure out the lap-times.
12 She Worked At A Radio Station For Years
Alex Hirschi actually worked at a radio station called Dubai Eye for a few years after moving to the Middle Eastern country. Then she was known as ‘Radio Blondie’ and used to host a show where she got to share her car passion with a lot of celebrities including John Travolta, Jake Gyllenhaal, and Liam Neeson.
11 She Started Her Social Media Accounts As A Hobby
She did not originally start out as a social media influencer. While working at the radio station, she got an invitation to attend a private car meet, after which she was loaned a Bentley to drive around for a few days. She decided to share her experiences with the car on her social media accounts, and the rest, as they say, is history.
10 A Car Collector Once Flew In His Car For Her To Review In Dubai
The Bugatti Veyron L’Or Blanc is hypercar indulgence taken to the next level. This is a one-off car made in partnership with the Royal Porcelain factory in Berlin. As a result, parts of the car’s bodyshell and interior have been fashioned out of high-quality porcelain elements. In April 2018, the owner of the car flew in the car to an exclusive hotel in Dubai so that Supercar Blondie could do a special review of the car.
9 She Has A Lamborghini Named Lucy
In April 2018, she took delivery of a Lamborghini Huracan LP610-4; an experience that was uploaded on her YouTube channel. The car, named Lucy, has featured in many of her adventures and has undergone several color transformations. However, it looks like the romance with Lucy is over as she recently put up the car for sale.
8 Before Lucy, There Was The BMW i8
The BMW i8 was actually the first supercar owned by Supercar Blondie when she moved to Dubai. The hybrid car produces up to 370 bhp and can also be driven in pure electric mode when needed. She was often spotted out and about within her ride, cruising the streets of Dubai. Eventually, she sold it and moved on to something much more aggressive, the Lamborghini Huracan LP610 she dubbed "Lucy."
Sometime in April 2020, however, Hirschi sold the famous blue Lamborghini and purchased a brand new Rolls Royce Wraith Black Badge - a $380,000 super-luxury coupe. In need of a new supercar, Alex then bought herself the new McLaren 720S, as well. Obviously, Supercar Blondie is doing quite well for herself.
7 One Of The Most Influential Women In The Arab World
In 2019, Arabian Business Global recognized Alex Hirschi as one of the ‘Top 30 Most Influential Women in the Arab World’ in recognition of the impact she has had in the social media circle. This is a highly laudable achievement for a previous radio jockey that only moved to the Middle East in 2008.
6 She Hosted A TV Show In The United States
In 2019, Broadcasting and Cable, a TV industry trade magazine, announced that Supercar Blondie would be hosting a Show called ‘Cars Crews with Supercar Blondie’ on Insight TV, a Netherlands-based TV channel. The show aimed at showcasing the vibrant car culture in different parts of the United States. The last episode of the first season aired in September 2019. It is not yet clear if there will be a follow-up season.
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5 She’s Driven Some Pretty Exclusive Cars
Supercar Blondie is a social media influencer who has had the exclusive opportunity to get behind the wheel of some really cool cars, concept or production. Some of them include the BMW 3.0 CSL Hommage R and the utterly bonkers Lamborghini Terzo Millennio. She is pictured here with the Ferrari 599GTZ, the only one in the world and one that very few people even know exists.
4 She Writes For A Magazine
Alex Hirschi is actually a contributing author for Esquire ME. This magazine launched in 2009 and focuses on trending issues in the world of fashion, hospitality, sports, and of course, automobiles. Alex contributes articles and occasionally shares her thoughts about happenings in the automobile industry, under the motoring column of the magazine.
3 She's The Highest-Paid Automotive Instagrammer
According to luxurylaunches.com, Supercar Blondie is the highest-paid online automotive influencer in the world, earning a staggering $1.4 million per year. This is largely thanks to sponsored social media posts, considering she boasts over 6.5 million followers on Instagram, 22 million on Facebook, and 4.2 million subscribers on YouTube. It's even more impressive given that Alex managed to achieve all this popularity in a male-dominated space.
2 She Had The Fastest-Growing Auto-Page On Facebook In 2018
In 2018, Alex was surprised with a red Ferrari packed with red and pink roses sent to her by her husband for Valentine's Day. She posted the whole experience on her social media channel, racking up millions of likes in a matter of days. That same year, Supercar Blondie's Facebook channel was recorded as being the fastest-growing automotive social media channel in the world, and it today boasts over 22 million followers.
1 She Has Plenty Of Haters
As with every successful influencer, having haters is a given. So, while millions of fans enjoy her content, no amount of physics-defying supercars can prevent some people from leaving nasty comments on Hirschi's social media channel. However, Supercar Blondie has taken a mature approach in dealing with this issue. "Social media can often take over your life. I wasn’t prepared for the amount of [nasty comments] I would get from keyboard warriors. I’m learning how to turn away from those who make it their mission to bring me down."