Just a few weeks after Tesla introduced the Model 3 in Europe, the company has broken its monthly sales record in the Norwegian market by a considerable margin. According to Teslastats.no, 4,100 Model 3s have been registered in March, which is 65 percent more than a previous high set last March by the Nissan Leaf, Norway’s bestselling car last year.
Norway is Tesla’s fourth-biggest market worldwide. The California-based company has recently stepped up deliveries of the Model 3, which is intended to be more affordable than previous models. Tesla is hoping to turn a profit this year after a rough 2018 in which CEO Elon Musk faced significant negative press.
Norway now has 34,720 Tesla vehicles on the road. The Model 3 has increased the number of Tesla vehicles in Norway by nearly 10% in just a few weeks. The increase has been significant over the last week as a huge shipment of Model 3 vehicles arrived by boat in Oslo.
In Norway, substantial incentives like tax breaks and free or discounted road tolls have made the country of 5.3 million the world’s biggest market per capita for emission-free cars. This has attracted active interest from Tesla and other EV automakers. Last year, the Scandinavian country was Tesla’s fourth biggest market by revenue after the US, China and the Netherlands.
The company has sold 4,100 cars of all models in Norway this month, according to Teslastats.no, which receives daily updates from the Norwegian Public Roads Administration. Those numbers have bested the Volkswagen AG’s record of 3,017,which was set in April 2016, according to the Norwegian Road Federation, an independent organization dating back to 1992 that collects data and influences road policies.
Volkswagen holds the annual sales record by model and manufacturer, selling 16,388 Golfs in 2015 and 26,574 cars in 2016, Pal Bruhn, the federation’s head of statistics, said.
In 2018, electric car sales grew by 40% in Norway — 31.2% of all passenger car sales were all-electric vehicles and when factoring in all plug-in vehicles, it increases to almost 50% of the market. The country, which is known for its eco-consciousness, has embraced EVs. Nissan has responded to Tesla’s record-breaking sales by offering discounted interest rates for the Leaf. For the rest March, Nissan is financing the Leaf for just 0.25% in Norway.