SUVs are taking over the automotive industry. While this is true for your daily driver, it’s true for the ultra-luxury market as well. The Bentley Bentayga may have started the segment, but the Lamborghini Urus managed to blend performance and luxury perfectly to solidify itself as the ultimate SUV.

However, Ferrari has set its sights on the super SUV segment with the new Ferrari Purosangue. This innovative new Ferrari is a four-door, super SUV that comes with the performance and luxury you need to cruise down the street or the straight in style.

Interested in learning more about the new Ferrari? Here are a few important things we just learned about the new Ferrari Purosangue.

10 An Ultra-Performance SUV

Ferrari Purosangue PSG
Via CarWow

The Ferrari Purosangue is Ferrari’s first-ever SUV. While this is the most practical car Ferrari has ever made, the Italian automaker has managed to make it undoubtedly a Ferrari from the ground up. This unique SUV looks and feels like a real Ferrari, highlighting the automaker's seamless expansion.

Ferrari Purosangue rear third quarter hd ferrari wallpaper view
Via: Ferrari

The Ferrari Purosangue is a four-door Ferrari that can comfortably seat four adults. The entire look of the car takes inspiration from existing Ferraris so that the ultra-performance SUV can fit in seamlessly with the rest of the high-performance range.

9 Powered By A V12 Engine

Ferrari Purosangue engine bay view
Ferrari

The Ferrari Purosangue is designed to be a super SUV. The Ferrari is set to include a powerful V12 engine that can produce around 715 HP with ease. The 6.5-liter engine can also produce around 528 lb-ft of torque, making it one of the most powerful performance cars on the market today.

Ferrari Purosangue
Ferrari 

The Purosangue from Ferrari comes with an impressive powertrain and design. This powerful engine pairs perfectly with the design to help cut through the air with ease. This helps the Purosangue accelerate from 0 to 62 in just 3.3 seconds. While Ferrari has not announced plans for a hybrid model, the Purosangue has the potential to boost its performance even further with an electric motor.

Related: 10 Reasons Why We Love The New Ferrari Purosangue

8 A Sleek, Modern Design

Ferrari Purosangue
Via Ferrari 

As mentioned above, the Ferrari Purosangue comes with an incredibly familiar design. As the perfect blend of performance and luxury, the new Ferrari SUV looks similar to the Ferrari Roma from the front and the rear. The rear lights and diffuser look like they came directly from the Roma, creating a seamless design language for modern Ferraris.

Ferrari Purosangue Inf3
Via Ferrari 

The interior of the Ferrari Purosangue is just as sleek, modern, and familiar. The gear shifter is a welcomed throwback that’s also featured in the Ferrari Roma and the SF90. In addition to this, Ferrari has also introduced a second screen in front of the passenger, similar to the performance supercars from Ferrari.

7 Luxurious, Sporty Interior

Ferrari-Purosangue-Interior-1
Via Ferrari 

The interior of the Ferrari Purosangue is insanely luxurious. The Purosangue comes with plush leather seats and a leather-wrapped steering wheel. The dash and side panels are covered in soft-touch materials, highlighting the luxury finishes that come standard with the Ferrari Purosangue.

Ferrari Purosangue Comes With A 10.2-inch cluster
Via: Ferrari

Despite the luxurious finishes, the Purosangue is also incredibly sporty. The car features a standard performance steering wheel that comes with the signature controls that you can expect from a modern Ferrari. The rear seats are also separated by an armrest. This helps keep the rear seats comfortable and classy as they can seat an additional two adults.

6 A Unique Infotainment System

Dashboard Design Of Purosangue Interior
Via: Ferrari

The Ferrari Purosangue comes with a signature infotainment system. This infotainment system is a major upgrade from previous models due to the additional screens in the Purosangue. The driver can view all the stats of the car through a completely digital gauge cluster.

Ferrari Purosangue Interior Full View
via Ferrari

The Purosangue from Ferrari does not include a standard center console screen but rather shifted the screen to the passenger side of the car. This infotainment system still works with Android Auto and Apple CarPlay so that you can wirelessly connect your phone to the onboard system.

Related: The Sinister Lamborghini Urus S Hits Back Hard At The V12 Ferrari Purosangue

5 Tons Of Personalization Options

Ferrari-Purosangue-2023
via: Ferrari

While the Ferrari Purosangue is a unique super SUV, the Italian automaker allows you the chance to further customize your vehicle. The Purosangue allows you to customize both the interior and exterior of the car to help you build the perfect SUV for you.

2023 Ferrari Purosangue front third quarter view
Ferrari

Ferrari includes tons of options for the exterior paint but also lets you choose between a few interior finishes. This can help you create and configure hundreds of different combinations. While the exact options have not been released yet, you can expect to customize your Purosangue to be even more expensive than a Rolls Royce Cullinan.

4 A 193-MPH Top Speed

Ferrari Purosangue 2
Via Ferrari 

Ferrari designed the Purosangue with clear goals in mind. Ferrari did not just want to create a powerful SUV, they wanted to break all the records to launch the fastest super SUV on the market. The Purosangue comes with an insanely powerful V12 engine that can produce around 715 HP.

Ferrari Purosangue B
Via Ferrari 

In the real world, this allows the Purosangue to reach an impressive top speed of around 193 miles per hour. This is crucially a bit higher than the Lamborghini Urus as the Lamborghini can reach top speeds of around 190 miles per hour.

Related: How The 738-HP BMW XM Label Red Outshines The V12 Ferrari Purosangue

3 Tons Of Driver-Assist Features

Ferrari-Purosangue-2023 interior
via: Ferrari

The Ferrari Purosangue is both a performance SUV and a luxurious daily driver. This means that Ferrari loaded the vehicle with tons of features to help you comfortably drive around town with ease. This includes dynamic driver modes but also tons of assist features.

Gray Ferrari Purosangue Dashboard View
Ferrari 

This includes standard features such as park distance control, rear cameras, and radar sensors. However, the new Purosangue also includes innovative features such as lane-keep assist, adaptive cruise control, and emergency braking to help you stay safe on the road.

2 Prices Could Start At $400,000

Ferrari Purosangue Roof
Via Ferrari 

The Ferrari Purosangue is a unique SUV that is set to cost you an arm and a leg. While Ferrari has not released any official figures, the new Ferrari is set to cost around $400,000 for the entry-level model. This figure can quickly hit $500,000 with just a few customization options from Ferrari.

Gray Ferrari Purosangue Rear Seats
Ferrari 

While this model is the most powerful SUV, it’s also set to be the most expensive as the current Rolls Royce Cullinan is priced at around $340,000. The Urus starts at just $220,000 for the standard model, making it a great deal in comparison to the Purosangue.

Related: Here’s Why The Ferrari Purosangue SUV Is A Necessary Evil

1 An Everyday Ferrari

Ferrari Purosangue Front Quarter View Right Side
via Ferrari

The Ferrari Purosangue is an incredibly practical Ferrari. Designed as a super SUV, the Ferrari Purosangue comes with the luggage space to comfortably cross the country. This means that you can take the Ferrari on track and across the country whenever you want.

2023 Ferrari Purosangue exploded side view
Ferrari

While the super SUV segment of the market is designed to include incredible performance, these SUVs are typically used to run around the city. In this way, the Ferrari Purosangue is set to be the most powerful SUV on the market that you can use every day.