Lamborghini isn't a mass manufacturer. They produce and sell nowhere near as many cars as their siblings in the VW group do. However, the clientele for Lamborghini is different and you don't buy a Lamborghini just because you need a new car, or because you've seen a TV commercial for one.

Ever since Lamborghini introduced their second-ever SUV, the Urus, it has been the most popular car in their current line-up. The Urus makes up one of the three cars in Lambo's quality over quantity approach. As of this moment, only three models are on sale: the Urus, Aventador, and Huracan.

The Urus has become so popular that it recently became the Italian brand's best-ever selling car. There are now 15,000 Lamborghini Urus super SUVs on the road. The legendary Italian carmaker has set a new production record by reaching the extraordinary threshold of 15,000 super SUV Urus' produced, and that to in under three years: the Urus was launched in 2019.

The result also came in just a few days after Lamborghini set a new sales record in the first half of 2021 with 4,852 cars delivered worldwide, 2,796 of which were precisely the Urus.

Let's take a look at how a brand synonymous with super aggressive sports cars had their first SUV since the iconic LM002 be their best-selling car.

RELATED: Super SUV Showdown: Lamborghini Urus Vs Porsche Cayenne

The Super SUV

2021 Lamborghini Urus
via Car Scoops

The Urus itself is a pretty crazy car. It's super futuristic-looking but maintains that eye-catching Lamborghini design language. We're talking about a brand that has an $80,000 paint option, so when they announced that they were making another SUV, nobody was expecting a rival to a Chevy Suburban.

However, the result was surprising initially. It had four doors, plenty of luggage space, and all the convenient features of a long-haul family cruiser. It is a Lamborghini and all. the engine was of course going to be a masterpiece.

The twin-turbocharged V8 which was derived from the engine found in the Porsche Cayenne and some Audi RS models was enough to propel the 2.2-tonne Urus from 0-60mph in just 3.5 seconds. In standard form, it puts out 641HP and 627 FT-LB of torque, which is all put through 8-speed dual-clutch transmission.

The Lamborghini Urus sits in a league of its own, despite sharing a platform with the Audi Q7 and Porsche Cayenne. It's lighter than all of its competitors to start with, thanks to its extensive usage of carbon fiber-reinforced polymer.

Better looking and more luxurious than the BMW X6M, sportier and more dynamic than the Bentley Bentayga, the Urus came along and swooped those looking for a super SUV off their feet. Specifically for the Urus, Lamborghini even developed the world's largest set of carbon-ceramic disc brakes.

The all-wheel-drive system splits the power by sending 40 percent to the front and 60 percent to the rear. It also has a clever torque vectoring system that can send as much as 70% to the front or up to 87% to the rear when needed. Lamborghini paid serious attention to detail when developing the Urus, and the resulting product shows.

The Super SUV also features rear-wheel steering and an air suspension lift system that can provide up to 9.8 in of ground clearance for off-road use, if you were brave enough to take a $200,000+ car off-road that is. However, it does come with an optional off-road package, which includes modified front and rear bumpers that are better suited to the task.

Lamborghini's Best-Selling Car

Lamborghini Urus
Via Lamborghini

Lamborghini has set a record number of sales, by selling and delivering a total of 4853 vehicles in the first six months of this year, marking its best half-year of sales ever. With total sales up 37% compared to the same period in 2020, Lamborgini says they have production already covered for the next ten months until April 2022.

The Super SUV Urus remains by far the best-selling model with 2796 vehicles, up 35% from last year. Then it's followed by the Huracán with 1532 vehicles and the Aventador with 524. Last week saw the launch of the Aventador Ultimate, and this summer we will see deliveries of the Huracan STO and the Huracan GT3 EVO, as well as the coming release of another new car, which we think could be all-electric.

Lamborghini President and CEO Stephan Winkelmann said:

“This outstanding result is a dual confirmation for us. It is proof of the strength and solidity of our brand, and its increasing appeal, even in a period of ongoing challenges and uncertainty.”

The Urus just seems to tick all the boxes for customers wanting a highly capable daily driver, which provides luxury, performance, and style in a good-looking package. The Lamborghini bull provides enough brand value to justify spending the extra money.

Where someone could spend $180,000 on a base-spec Bentley Bentayga, $215,000 by the time it's optioned, the residual value is just not as good, you'd be losing up to $50,000 in the first year of owning it. The Urus is holding its value extremely well and if you're in the market for a super SUV it's a clear winner here.

With an MSRP of $212,000 by the time you've specced one up and ticked a few options, you'd be looking at around $255,000. The average market value for a used Urus is around $245,000. Some are even fetching above sticker price on the second-hand market.

We can be rest assured that for as long as it remains in production, the Urus will remain the pinnacle of super SUVs, it's a true testament to Lamborghini's iconic design and flamboyant attitude.