Toyota is one of the largest and most trusted automotive brands in the world. While the company has existed since before World War II, it wasn’t until they started exporting cars in the ‘70s that they became the world-class enterprise that they are today.

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Since then, Toyota has come to dominate the Japanese automotive industry, becoming a world leader and trend setter known for reliability, longevity, and technical innovation. This article is an overview of Toyota, not only of their cars, but of the company as a whole.

10 Compact Sedans

Compact and midsize sedans have always been Toyota’s bread and butter. It was the Corolla that captured the world’s attention nearly fifty years ago, offering a cheap, fuel efficient sedan that was extremely reliable. It almost seemed too good to be true, but Toyota made it happen, and they continue to do so with the current generation Corolla.

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Today, the Corolla is the best selling car ever made. But the Corolla isn’t alone in Toyota’s compact lineup. The Yaris, first introduced in 1999, is an even smaller, less expensive alternative to the Corolla, in the same category as the Kia Rio and Honda Fit. Both the Corolla and the Yaris are available as a hatchback for increased storage capacity.

9 Midsize And Full-Size Sedans

The Camry, while bigger than the Corolla, is just as popular, as its little brother. An all-around good sedan, the Camry gets great gas mileage for its size, and higher up models offer more premium features like leather seats and duel climate control. Above the Camry is the Avalon, a full-size sedan that is marketed as an entry-level luxury model. With a starting price of around $35k, the car is pricey, but it has more standard features with a greater emphasis on style and comfort. Both the Camry and the Avalon come in TRD performance trims, both of which are new for 2020.

8 Crossovers

Toyota helped to create the crossover market with the RAV4 in 1994. Marketed as an SUV with the agility of a sedan, the RAV4 has gone on to become the bestselling crossover ever made. Today, the RAV4 is still going strong, thanks to a new redesign and a whole slew of new features. And unlike other crossovers that have sacrificed off-road capabilities, the RAV4 remains just as agile off the beaten path as it is on the pavement.

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The new C-HR is similar, but with less of an emphasis on off-roading and more on urban driving. A sub-compact crossover, the C-HR features a bold design that stands out among the competition.

7 Pickups

Toyota has two pickups, the Tacoma and Tundra. The Tacoma is the smaller of the two, and is more in line with the Ford Ranger and the new Chevy Colorado. Meant for light hauling and off-roading, the Tacoma is a nimble little truck that gets the job done and then some. The Tundra is a full-sized truck with a larger bed, perfect for work and heavy lifting. Both pickups come with TRD-Pro trims that enhance their off-road capabilities.

6 Midsize SUVs And Minivans

Toyota offers two midsize options for families. The first, the Sienna, is the company’s only minivan. It boasts seven passenger seating with captain’s chairs and plenty of storage. The Highlander, marketed as a three-row midsize SUV, offers better ground clearance, AWD capabilities, and more premium features.

A third option exists with the 4Runner, an old-school, body-on-frame SUV that is built for off-roading. The 4Runner is one of Toyota’s most popular SUVs, thanks to its legendary reliability and tough-as-nails persona. Despite the higher price, the 4Runner continues to sell well, and maintains a devoted fan base among off-roaders.

5 Full-Sized SUVs

The Sequoia is Toyota’s answer to the Chevy Suburban and Ford Expedition. A large SUV with a standard V8, the truck is meant for big families who need to carry a lot of people and luggage. In recent years, the Sequoia has grown in size to become the biggest SUV in the company’s lineup.

At the top of Toyota’s SUV pecking order sits the Land Cruiser, a mammoth truck renowned for unsurpassed off-road capabilities. The truck comes standard with everything an off-road enthusiast could ask for, like a locking differential, hill start assist, and crawl control. At $85k, it is the most expensive vehicle in Toyota’s lineup, and one of the longest lasting. Land Cruisers are meant to last 25-30 years or more, and their rugged design makes them extremely resilient to damage.

4 Hybrids

Toyota started the hybrid craze with the Prius, and since then its range of fuel-efficient cars has more than doubled. The Corolla, Camry, Avalon, RAV4 and the Highlander all have hybrid models, capable of reaching some pretty high miles-per-gallon. One vehicle of note is the new Toyota Mirai, the company’s first hydrogen fuel-cell electric sedan. With a total range of 312 miles with zero emissions, Toyota hopes that the Mirai can help push fuel-cell cars into the spotlight, much like how the Prius did for hybrids almost twenty years ago.

3 Performance

Toyota offers two sports cars, the 86 and the GR Supra. The Supra in particular boasts incredible horsepower and a slick V6 engine. The 86 is more restrained, and is largely intended for those who care less about speed and more about the joy of driving.

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In addition, both the Camry and the Avalon feature their own TRD trims, which feature enhanced stylistic accents and improved performance.

2 Off-Road

As we’ve mentioned already, Toyota takes off-roading very seriously. It should come as no surprise, therefore, that the company recently launched their TRD-Pro line of SUVs. The Tacoma, the Tundra, 4Runner and Sequoia have TRD-Pro variants, all of which offer superior off-road capabilities thanks to a wide range of attachments and features. TRD-Pro trims also come with distinctive styling, to separate them from their non-TRD-Pro siblings.

1 Brand Overview

In the public eye, Toyota is known for making some of the most dependable vehicles on the road today. It’s possible to see models that are twenty or even thirty years old on the highway, still going strong. Their cars routinely surpass 100,000 miles, and hitting a million miles is not out of the question.

While Toyota has faced criticism for not taking more risks with their cars, the company lives by the saying ‘if it ain’t broke, don’t fix it.’ Their cars continue to outsell their rivals around the world, sometimes much to the anger of fans of domestic makes that Toyota has pushed to the brink of irrelevancy. Still, if giving customers what they want is the way forward, Toyota has it down to a science. Their cars may not be the most exciting on the block, but they’ll get you to where you need to be, again and again, for decades at a time.

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