Toyota only took two months to sell out all of their allocations for the 2020 GR Supra in Europe for this year, which should come as no surprise as the wait for the coupe went 17 years.
The initial lot in Europe can only provide 900 units but, according to Toyota's Europe newsroom, thousands of reservation requests have been received. For those who were not able to secure the sleek automobile, all is not lost as orders for cars set to be delivered next year are still open.
"After a 17-year absence from the market and due to an overwhelming appetite from enthusiasts for a sports car that delivers a pure driving experience, high demand for the Toyota GR Supra has led to a waiting list that runs into the thousands, ensuring reservations will shortly re-open for 2020 deliveries," a statement from the automakers reads.
They have also announced that an exclusive GR Supra A90 Edition model is on the cards. unfortunately, though, all 90 examples have been reserved.
"To celebrate the Supra’s legendary heritage and introduction of the fifth-generation chassis code number, an exclusive Toyota GR Supra A90 Edition model will be built," the announcement adds. "Finished in dramatic, matte Storm Grey, equipped with 19” matt black alloy wheels and featuring a stunning red leather driver-centric cockpit, all 90 examples of the A90 Edition have been reserved."
Toyota plans to reward all 900 owners of the initial batch with exclusive experience programs, as well as several rewards during the first 12 months.
“I’d like to thank the first 900 customers for their reservations, securing their priority order access to the new Toyota GR Supra ahead of its official European premiere at 2019 Geneva Motor Show," Toyota GR Supra chief engineer, Tetsuya Tada, says.
"As Chief Engineer, I cannot wait until the moment they get behind the wheel, I believe that we will reignite the passion and put the fun back into driving for as many people as possible.”