The 2023 Toyota Prius Prime has arrived and promises to be its best version yet, equipped with a wide range of new innovative features and gadgets. Toyota has called the car athletic and stated it is the most fuel-efficient Prime to date, which is quite the claim for this fifth-generation purpose-built plug-in hybrid. The newest version of the Prime has a sleeker, sexier look, evidenced by the fact that it is 2 inches lower, 1 inch wider, and 1 inch longer. The revamped Prime has a lower center of gravity and a much sportier feel. It is available in three grades, the SE, SXE, and the superb SXE premium option, which oozes sex appeal but is expected to be reasonably priced based on previous models.
The SE model is fitted with 17-inch alloy wheels as standard, while the SXE and SXE premium sport 19-inch alloys and a peanut silver grill trim at the front of the car. With advanced styling, impressive safety features, and durability, it is certain to turn heads when cruising through town. It looks so good, that even Dodge designers were impressed with the new Prius.
The fifth-generation prime looks the part, offering next-generation technology while delivering impressive performance. Its 2.0 liter, four-cylinder engine can go from 0-60 mph in 6.6 seconds. Drivers can also choose between EV and auto EV hybrid modes.
The Prime has many color options, including Wind Chill Pearl, Cutting Edge, Guardian Gray, Black, and Supersonic Red, to name a few. Ultimately the SE, SXE, and SXE premium models look great and are a clear upgrade on the often-polarizing looks of the previous generations of Prius cars.
The Stand-Out Feature Of The New Toyota Prius Prime
With so many packed features, upgrades, and cool gadgets in this Prius Prime, the team is deadlocked when it comes to choosing its best feature, so they have chosen to "sit on the fence" and go with its two best features, the solar roof, and it's new, more powerful lithium battery.
The new solar roof, which is extremely pleasing to the eye, also re-charges the car when parked and provides auxiliary power to the air conditioning and audio while the car is in motion. This reduces some of the strain on the lithium battery. This feature was previously available on Prius models sold exclusively in Japan.
The new Lithium power battery is a significant upgrade from previous generations and works well with the more powerful engine.It offers a 15% increase in the power output for the Prius. The new Prius is even more powerful than some mid-range compact sports sedans, such as the Honda Civic, and nearly as powerful as Toyota’s new GR86 sports car. While full details of the battery size have yet to be release, Toyota have indicated that it will increase its EV range by 50 percent.
The 2023 Prius Prime's Interior Is Quite Tech-Savvy
The car looks aesthetically pleasing, drives well, and offers excellent fuel efficiency, but what about the interior? Drivers and passengers alike will be content with a plethora of space in the front and rear of the car, plenty of cool gadgets, and up to 6 USB ports. The Prius Prime supports Apple car play and Android auto to keep all your little munchkins happy. It has so many gadgets and features that it gives Tesla a run for its money.
An 8-inch Toyota audio multimedia touchscreen comes standard on the SE, while the SXE and SXE premium boasts a 12.3-inch touchscreen. All prime models come standard with leather seats. Music lovers will appreciate the JBL premium audio system with eight speakers, which is standard on XSE premium and available on XSE models.
The 60/40 split fold-down seats offer extreme versatility and practically for all the family. The soft text trim heated steering wheel with unique heated leather sports seats is a welcome addition.
The Prius is also compatible with the following Toyota Connected Services: Remote Connect, Safety Connect, Service Connect, and Enhanced Wi-Fi Connect with integrated streaming. Although the Prius Prime is a compact sedan, it offers adequate boot space, which is ideal for weekend getaways.
The Toyota Prius Prime Is Safe For The Entire Family
The new Prime is equipped with a myriad of safety options, including a pre-collision system, lane departure alert, automatic high beams, dynamic range cruise control, road assign assist, proactive driving assist, obstacle anticipation assist, and a panoramic view monitor.
The traffic jam assist, new to Toyota, will assist drivers by providing acceleration and breaking when required under active supervision and under speeds of 20 mph.
According to Toyota, pricing options for the Prime are due to be released before the end of the year. A strong demand for the Prime is expected as it offers a sporty yet comfortable driving experience that is friendly to the environment.
Source: Toyota