Toyota is poised to unveil a redesigned version of its Tacoma pickup at the Chicago Auto Show next week, according to Fox News.
The company's announcement was released with a shadowy teaser that reveals a few changes to the front end, including new headlamp units, a wider grille, and a narrower frame.
Still the best-selling small pickup truck in the United States, the Tacoma will be looking to keep competitors in the Ford Ranger the new wave of General Motors trucks (which are becoming favorites) at bay.
Toyota did not disclose more information than what's mentioned above, but the revealing of their 2020 Tacoma is certainly not far away, with the aforesaid show set for February 7. For now, it's clear that the latest design is based of the one done four years ago to the 2016MY, so fans would do well not to expect major changes.
The vehicle's interior, however, should be spruced up as Toyota will likely look to align the pickup's technological features with their latest products.
Also, the 2020 model will be the subject of major production at the San Antonio facility. Per reports, the company has struggled to meet demands for mid-sized trucks in recent years, something which means that profits have gone through the roof. The brand sold 245, 659 units in 2018, marking a 24 percent increase from the previous year.
Last year, the Tacoma was the fourth-most popular pickup truck in the U.S, with an 8.3 percent stake in the overall market. Only Ford's F series and Chevrolet's Silverado and Ram were more popular.
It also beat the larger GMC Sierra, as well as the combined sales of the Chevy Colorado and GMC Canyon, taking up a 47 percent share in the growing mid-size pickup market.
With production set to ramp up this year, Toyota expects to gain even more ground on their competitors as they will look to satisfy the demand for the category with their 2020 Tacoma.