Renowned for manufacturing some of the most reliable and practical automobiles in the industry, Toyota has hundreds of successful model releases under its belt. The 82-year old Japanese automotive giant can definitely say it has earned the trust of its customers, being able to diversify and stay competitive in practically every segment of the industry.
It's even juicier then to revert to some of the company's less successful models, those that didn't really manage to meet the buyer's expectations or those that tainted the image of the company. And while the 2010s did bring us a myriad of exceptional Toyota models (such as the new Camry or the beastly Tacoma TRD Pro), some models definitely didn't hit the mark. Here are the 10 most disappointing Toyotas in the last decade.
8 Toyota Mirai
This forward-looking Toyota might be a complete mystery to some. It's a rare model that debuted in 2014 as Toyota's first commercially available hydrogen fuel cell sedan, boasting an impressive 66 mpg fuel economy.
Unfortunately, it also carried around a $57,000 price tag, which made the 153-horsepower hybrid virtually undesirable, selling just around 2900 units in the US. Besides, who would pay that much for a Toyota? If by some chance you would, you can still pick up one of these in some European markets such as Germany or Denmark, for a not-so-cool $75,000.
7 Toyota Prius
Only a handful of cars have ever been met with the level of rejection and discontent that the third generation of Prius aroused in many car enthusiasts. Soon after the hybrid model debuted, it became the butt of everyone's jokes, berated for its uninspiring looks and underwhelming power.
In fact, one of the reasons the Prius was so disappointing was that, instead of promoting their innovative hybrid drivetrain with an attractive vehicle, Toyota shoved it into the most boring and deformed cruiser that made everyone passionate about cars roll their eyes. Nevertheless, being one of the most affordable and practical hybrids on the market, the Prius inevitably saw success, and it continues to sell to this day.
6 Toyota Supra
When news of the all-new Supra hit in 2018, the car community was brimming with enthusiasm. You see, its predecessor, the Supra MKIV was hands-down among the greatest JDM cars ever produced. More so considering it packed the lauded 2JZ engine which could easily be tuned to triple its power output.
Unfortunately, we were not so lucky this time around, as the car that dared to call itself the new Supra featured an underwhelming engine straight out of a BMW Z4 (but with even less power).
5 Toyota Tundra
Toyota's largest and oldest pickup model doesn't quite deliver on all that was promised. With a steep starting price of over $30,000, the car doesn't provide any competitive edge over pickups such as the Ram 1500 or the Ford F-150.
Namely, its average 14 mpg city and 17 mpg highway fuel economy don't really pay off given vehicles in the segment offer far better economy paired with more powerful engines. This also means that it's not the best tower on the market either. Nevertheless, it does boast that high-reliability factor of a Toyota. And while it's not a terrible car, the Tundras still definitely disappoint.
4 Scion xD (Toyota Urban Cruiser)
If you've never heard of the Scion xD, we don't blame you. Also known as the Urban Cruiser, the model has been marketed as a new and attractive compact car by Toyota from 2008, and it managed to disappoint every important feature of a cruiser, eventually leading to its discontinuation in 2014.
In fact, the car's successor is the equally disappointing C-HR. Inside the 2014 model is a 128-hp 1.8L that connects to a dated four-speed automatic.
3 Toyota C-HR
The C-HR sparked high expectations when it was unveiled at the 2016 Geneva Motor Show, featuring an intriguing new design and plenty of modern features. However, upon closer inspection, buyers found that the car was utterly unimpressive, lacking the cabin spaciousness that its wide exterior promises while also managing to underwhelm in performance.
The only real upside of the C-HR is it's ballpark $20,000 starting price tag. However, considering its competitors (such as Honda's HR-V or Mazda's CX-3) offer much more in terms of comfort and practicality, there's no real reason to buy this car.
2 2019 Toyota Yaris
The new Yaris is yet another disappointing car by Toyota. For the 2019, the car is still just an economy option that, while practical, provides no real benefit over the Corolla and has trouble finding a good segment to compete in. In other words, if you're willing to go trough the trouble of purchasing a yaris, you might as well pay an extra thousand or two and get the more spacious, more practical, and more powerful Corolla.
If, on the other hand, you're not bothered by the size and design of this car and are perfectly content with having just 106 horsepower (versus Corolla's 132 for the base model), and you also just want to save a few bucks, then definitely knock yourself out.
1 2019 Toyota 86
When it was announced in 2016 the 86 was expected to be an exciting and competent sports car. And we all know that its predecessor has inspired the creation of the very similar, yet better, Subaru BRZ. In fact, the 86 offers no real advantage over the BRZ, when it comes to both performance and the technology features.
So, while it's a decent entry-level sports car, the 86 was still inevitably a disappointment, so it had to be on this list of the most disappointing Toyota cars of the last ten years. One the other hand, if you're really itching for one of these and a BRZ is not in sight, the ballpark $30,000 will definitely be worth it for you. And hey, 206 horsepower is 206 horsepower.