The Toyota Tundra for 2022 is the manufacturer's next release of this popular Japanese model. It is set to be an all-new design for the pickup range, which is essential if the brand wants to be up the drop in sales since the 2014 model.
Seeing as the Tundra is a luxury full-size pickup truck, the price is set a little higher than others in the market, especially those that are less luxurious. Pricing and how it compares with its rival's pricing strategy is to follow.
Let's take a closer look at the 2022 Toyota Tundra's pricing and how it compares to its rivals.
How Much Is The 2022 Toyota Tundra Going To Cost?
The 2022 Toyota Tundra pricing strategy is a reflection of the new design and features, which are in place to help boost sales. In previous years, the Tundra hasn't seen much change in terms of design and performance. Therefore, the brand is ensuring to make the 2022 model better and more innovative than ever to justify its price increase and satisfy the needs of its fans.
The price is set at $35,950 for the base model. The price increases for the Hybrid version, as well as other trims, due to the enhanced and innovative technology and features.
In comparison to its rivals, such as the Ford F-150 and Ram 1500, Toyota has done a pretty good job at its pricing. The Ford F150 starts at $37,150 and the Ram 1500 starts at a lower price than the Toyota and Ford, at $32,245 for its base model. Hence, with Toyota being in the middle of the two, it will make for pretty good competition.
Does The Tundra Offer More Or Less Than Its Rivals?
Justifying the price of anything, especially a car, comes down to what it offers. If it doesn't offer a lot or doesn't offer more than the previous model, although the price has gone up, then its price simply will not be justifiable. Whereas, when a car offers performance, innovative design, and more than competitors, it makes it well worth the price. Hence, we will take a look at whether the Tundra offers more, less, or the same as its rivals.
The 2022 Toyota Tundra's base model is a petrol-powered ride, which is kit out with a V6 engine that can offer a maximum of 437-hp. As a fair comparison, the other rivals do not come close. All feature a V6 engine too, like the Tundra. Yet, the Ram 1500 offers 306-hp and the Ford F150 can offer 292-hp. Hence, the Tundra takes the reign as the most powerful pickup truck among the three competitors.
What's more, is that only two models offer an eco-friendly option. The Tundra is available as a hybrid model too, which retails for around $40,000. The other competitor that can align with the changing market is the Ford F150, which is available as an all-electric model, which retails for $39,964. The price is marginally different and hence, the option of all-electric or hybrid will depend on the customer.
Moreover, the Ram 1500 doesn't offer an eco-friendly option at all, which makes the Tundra and F150 stand out in the modern market.
Which Offers The Best Price?
Although all rivals offer quite a similar price, with the Ford F150 taking the reign for the most expensive, they are all adequate for what they offer. Seeing as the Ram 1500 is the only model without an eco-friendly drivetrain, it justifies itself with a lower price point. It does take the middle seat for the mid-offering of horsepower, which can make it worth the money for customers seeking power over sustainability.
Moreover, the Toyota Tundra for 2022 is within the medium price range yet offers the most power, which makes the pickup truck stand out. Although it doesn't offer an all-electric trim, as the Ford F150 does, it does offer a more sustainable drivetrain and therefore, does align with the modern audience.
The price of the 2022 Ford F150 is justifiable due to its all-electric trim being marginally less than the Tundra hybrid model. However, it offers the least power and the selling point of a pickup truck is power. Hence, it loses the race for pleasing customers that are seeking power and reliability from their pickup truck. Hence, it seems that it is fair to say that the 2022 Toyota Tundra takes first place for being the most justifiable for the price.
Overall, the 2022 Toyota Tundra offers the most power, plenty of trim options, and a fair price. Hence, it will hold itself well in the pickup market for 2022. It is an all-around package, which is just what pickup truck customers look for.