Today Kia announced that the entire brand globe-wide would take on not only a new logo but also an entirely new uplifting brand slogan. In the past 10 years, we've seen Kia advance from a company that was barely considered a step up from Daewoo to one that can absolutely rival nearly any other in this country. What's fascinating is that despite all the company has already accomplished, they're far from slowing down.

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Kia Pushing Advancement Further Is Just The Beginning

"Movement That Inspires" is the new global brand slogan for Kia and that's a clear indication of intent that Kia has to take more and more of the market. They're not done, though. Coming on January 15, Kia will reveal an entirely new brand purpose and brand strategy. That event will give us a view of what the company has coming in terms of real products that will leverage all that Kia has learned over the last ten years of dramatic improvement that they've made. Today, the Telluride, Stinger, and the K5 are pushing the competition to be better and we for one are properly pleased about it. Come back on the 15th for even more news about the future of Kia.

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