If you have recently looked into purchasing a new Jeep for your car collection, or because you just want a change of pace, you might have noticed the insanely high price tag that goes along with it.
Despite being a car company with a great reputation, Jeep cars are known for being on the higher end of the spectrum. Jeep is a brand of American automobiles that have been a part of Chrysler since 1987. Just check out this evolution of the Jeep, beginning back in WW2.
Jeep's product range consists mainly of sport utility vehicles, creating both crossovers and off-road SUVs. In the United States alone, over 2400 dealerships hold franchise rights to Jeep vehicles, showing the proficiency and the widespread use of this car brand throughout the country. After all, the Jeep Grand Cherokee is the only SUV you will ever need.
Knowing that it's extremely popular and well-known, let's go over the other reasons of why they are so expensive...
Versatility
Jeeps are one of the only vehicles that you can drive without entryways, and that is what this car is designed for. It is also one of the most adjustable cars that have parts specially designed for it. They are born to be an off-road, lightweight, multipurpose, and solid vehicle.
Jeep has a wide range of territory abilities, being able to drive on almost any terrain with ease and confidence. It offers elevation with either 2 or 4-door choice, complete with a reliable brand name.
They are expensive due to the fact that it is widely considered the most capable off-road vehicle available on the market today. This model is also a blank slate for those who enjoy making alterations and customization for their vehicle, with Jeep offering numerous variations of the Wrangler for purchase.
The Wrangler's available line up includes: Sport, Sahara, and Rubicon. The Rubicon contains high-quality shafts and non-slip plates to ensure that the framework is solid and the driver can separate the front stabilizer bar. In addition, this model contains fabric seats, full-length interior console, and a Sirius satellite radio, showcasing high-end and luxurious features. And yes, the Unlimited Rubicon is the most expensive choice of this bunch.
The History
Another reason they are so expensive is the history of the brand. Beginning with the Willys MB in 1941, up to the Wrangler 2020, which is one of the special off-road editions of the SUV, coming in different types depending on the extra equipment you want with it.
The primary Jeep Wrangler X was made in 2002, with companies producing it from 1997. The Wrangler X was supposed to be the equipment level of the TJ Wrangler, and was designed to be the base model of every Wrangler featuring a 6-cylinder in-motor. The Wrangler was launched with some common features found in SUVs, like automatic windows, fuel door, and standard air conditioning.
Fleet Reduction
Another possible reason that Jeeps are so expensive is due to the reduction of its fleet in the market today. This, in turn, halts the supply in the resale market, contributing to the lower supply, constant demand, and higher price.
Furthermore, there has been a trend in recent years that show SUV constant high-demand in the car market, with this type of vehicle coming in at a higher price tag than sedans and other options. Customers love the practicality and comfort of the SUV models, and show why they are willing to pay top dollar for a Jeep.
The sub-compact SUV has been a huge model for the Jeep brand, combining comfort features with a smaller and high-purpose vehicle. For example, the Renegade is a model on the market that fills this mold, and helps bring in the younger customer base and generation, and yes, it is around $25,000... Not a small price tag for a sub-compact SUV.
Compared to other SUVs
When comparing the engines of the popular Jeep Grand Cherokee to other similar options, the 295 horsepower engine of this car is the clear winner. You don't have to settle for the base powertrain, with Jeep having two other engine options, with the V6 and the twin-turbocharged V6. In addition, Jeep is the only company to offer V8 and diesel options.
With towing, the Grand Cherokee is the clear winner, being able to use two-wheel-drive EcoDiesel to carry out 7,400 pounds of towing.
Despite Jeeps being very expensive on the market today, we love their reliability, all-terrain capabilities, safety features, and versatility for numerous different people.