Alexandra Mary Hirschi, widely recognized as 'Supercar Blondie,' is undoubtedly a social media sensation. From driving around Mexico City surrounded by armed bodyguards in bulletproof Maybachs, to supercar processions with helicopter escorts, Supercar Blondie has achieved a lifestyle that most gearheads could only dream about. What started as a casual hobby has blown up into a passion-filled full-time career with exciting destinations and access to some of the world's most exclusive cars.
Behind all the fun, the smiles, and the bubbly personality is a great work ethic cultivated daily without holidays and weekends off, dedicated to talking to clients, traveling, filming, editing, and uploading content. But success seldom comes easy, and Supercar Blondie deserves the success from building herself into a brand and a business. Read along to find out how and why Supercar Blondie is one of the biggest automotive superstars today.
10 Background In Journalism
Before becoming Supercar Blondie, Alex Hirschi graduated from the Queensland University of Technology with a Communication and Business degree. After doing some TV presenting in Singapore early in her career, she moved to Dubai and did a radio show at Dubai Eye 103.8 for about five years.
From her educational background and exposure to everyday interaction with people, Alex Hirschi adopted a light-hearted approach to car reviews in a world filled with tech gurus and car experts. As Supercar Blondie, she can focus more on the driving pleasure and aesthetics that resonates with more people.
9 The Perfect Sidekick
Alexandra Mary is married to Nik Hirschi, a relatively quiet and unassuming guy. Like his wife, Nik is a passionate car enthusiast and occasionally pops up now and then in videos and images on social media. Unknown to some, Nik is also the perfect sidekick for Supercar Blondie.
After Alex quit her job, Nik followed suit and left his banking job to become her cameraman and the hands behind the editing and uploading. As Supercar Blondie grew into a brand, Nik became the brand manager, and his degree in Finance helped steer their passion for cars into a full-time business for both of them.
8 Access To Exclusive Cars And Rare Supercars
In her exploits around the world, Supercar Blondie has had unrivaled access and opportunities to get behind the wheel of some cool cars. Whether concept or production models, her raw 'Girl Next Door' approach to reviews makes everyone want to see Supercar Blondie explore the next best car.
Although some could argue her contagious excitement and grandiose style attracts viewers and followers, the exclusive cars and rare supercars she features steal the show. Supercar Blondie has flexed the Koenigsegg Gemera, Aston Martin Valhalla, Ferrari MIG-U1, Bugatti Atlantic, Renault Morphoz, Vision Mercedes-Maybach 6 Cabriolet, and many more extravagant cars that leave her audience in motoring awe.
7 Appearances In Popular TV Shows
In addition to her social media and YouTube accounts, Supercar Blondie has expanded her reach through guest appearances in popular TV shows. In July 2019, Supercar Blondie was featured in an episode of the famous British car show, Top Gear. When the crew came to shoot in Dubai, she had the opportunity to ride with 'The Stig' around a track to measure lap-times.
Through her ability to connect with people who love cars, Supercar Blondie got invited to host 'Car Crews with Supercar Blondie' on Insight TV, a Netherlands-based TV channel. The supercharged show aimed to showcase the most unusual drivers, cars, and motoring culture in the U.S. Although the last episode of the first season aired in September 2019, it's unclear whether there will be a follow-up season.
6 Exclusive Magazine Features
In an exciting twist, Supercar Blondie appeared in a three-page article in a 2019 issue of Playboy Magazine. Before your head goes to the clouds, she made a powerful statement by featuring in the magazine with all her clothes on.
In 2020, Supercar Blondie had an eye-opening interview with the popular British magazine GQ. Through her interview with Paul Henderson, she reveals how she went from 300 followers to 30 million and how long her journey has been. Other features include the Forbes Magazine website and Dubai's Esquire Magazine, all of which helped fuel her rise to stardom.
5 Consistent Online Presence
Quick question. How many social media accounts do you have? How often do you update them? Within these answers lies the most significant challenge faced by anyone trying to be something online. Consistency is the secret ingredient to maintaining relevance online, and Supercar Blondie seems to have mastered the subtlety of content creation.
Impressively, Supercar Blondie has expanded her brand across four platforms — YouTube, Facebook, Instagram, and TikTok. It takes a lot of work and dedication to consistently update these platforms with exciting and high-quality content that satisfies and entertains millions of followers and subscribers.
4 Plenty Of Haters
Content creators usually get a bad rep because people often see fantastic films, beautiful photos, brilliant cars, and unforgettable trips overseas without considering the amount of work put behind all of it. Supercar Blondie has opened up on the hate she receives on social media, especially as a woman in the male-dominated automotive industry.
The personal abuse from keyboard warriors could be overwhelming for anyone, but the negativity fuels her passion and makes others respect her mature approach in handling the trolls. Supercar Blondie understands the cons of the trade, and her determination to keep going ensures she generates some of the best automotive content on the internet today.
3 One Of The Most Influential Women In The Arab World
Becoming an influential person in a foreign country is not a walk in the park. Alexandra Hirschi is an Australian expatriate living in Dubai, and she has done incredibly well to get recognized as an influential woman in an Arabian country.
Through her Supercar Blondie brand and social media status, Alex appeared in 'The 50 Most Influential Women in the Arab World' list published by the Arabian Business in 2018. In the same year, she received the 'Influencer of the Year' award from Esquire Magazine Middle East. In 2019, Alex was also nominated for 'The 30 Most Influential Women in the Arab World.'
2 Social Media Queen
Supercar Blondie started posting automotive stories on Instagram in 2015, an account with just 300 followers. 1497 posts later, the account has blown up to 9.4 million followers and counting. In 2018, the Supercar Blondie Facebook account was rated the fastest-growing auto-page. Today, Supercar Blondie has over 43 million followers on Facebook.
The top Google search for Supercar Blondie reveals her YouTube channel, a platform where she uploads an exciting video almost every week to nearly 7 million subscribers. If that's not impressive, the Supercar Blondie TikTok account is not as old as the rest of her accounts, but it already has over 8 million followers and more than a billion views.
1 The Top-Earning Car Influencer
Supercar Blondie owns a Roll-Royce Wraith Black Badge and a McLaren 720S, and she has pending orders for a Tesla Cybertruck, a custom 6X6 Jeep, and an Ares Design Modena S1. Well, for all her hard work, Supercar Blondie can afford to play around with these luxury toys.
According to Luxury Launches, Supercar Blondie is the best paid and most influential motoring Instagrammer, earning a staggering $1.4 million a year. She also makes money from sponsored social media posts and ad revenue on her massive social media accounts.